As a developer, have you ever come across these scratching questions: applications that are just going online will need to be revised? How do I balance user churn and ad revenue after an app has added ads? How to reasonably price the props in the game?
To help developers to say goodbye to frequent updates to the app version, better compare user behavior and habits between versions, Friends League for Android developers to launch new online parameters. Through the online parameter function, the developer can dynamically modify the parameter values in the application and flexibly adjust the operation strategy. iOS version recently launched.
For more information and to experience the online Parameters feature, please visit www.umeng.com
What are online parameters
The online parameter is a new feature introduced by friends, allowing you to dynamically modify parameter values in your app. For example: Dynamically modify the app's welcome, modify the switch options in the app "on" or "off", and similar to the price of virtual items in the game.
Strategies for on-line parameters
When integrating the SDK, developers need to write the parameters that might be dynamically modified in the future and package the release.
Each time the client starts, check that the server-side configuration of the online parameters are updated, if updates are found to synchronize automatically, the new parameter value exists in the client, to ensure that the application at the next startup can use the various parameters after the update.
How to use online parameters
Integration of the latest statistical analysis SDK v3.0 with online parameters
- Set Online parameters: Login to the Friends League website and add the parameters you need to set in the development tools-online Parameters page. Parameter values are string types that support numeric configuration of various parameters in an application
- Integrated statistical Analysis SDK v3.0: Add parameters and then integrate the statistical analysis SDK to achieve this functionality
The integration method is as follows, please visit the development documentation for more information
Settings for online parameters
1. Find online parameters in the development tool
2, click "Add New Parameter"
3. Fill in the expanded table with parameter names and parameter values (parameter names must match the name of the parameter written in the code)
4, the submission can take effect
5, if you need to modify the parameter values, click "Edit"
Using the example
Example 1: use the online switch to control the opening and closing of ads in your app.
1. First edit the parameters in the background, the parameter is Ad_switcher, the parameter value is on
2. Add the following code when integrating the SDK:
String switcher= mobclickagent.getconfigparams (context, "ad_switcher");
if ("". Equals (switcher)) {
Return
}
else{
if (Switcher.equals ("on"))
ShowAds ();
Else
Hideads ();
}
This enables remote control advertising to be opened.
You can choose to turn on your ads at a higher conversion rate, or you can select an interval of playback ads to achieve optimal results.
Example 2: Adjust the price of a virtual item in the game online.
1. First edit the parameters in the background, the parameter is Ad_switcher, the parameter value is on
2. Add the following code when integrating the SDK:
This allows you to remotely adjust the price of a virtual item in the game.
String price= mobclickagent.getconfigparams (context, "clothes_price");
if ("". Equals (price)) return;
Else
if (Price.equals ("1")) {
clothes_price=10;
else if (Price.equals ("2")) {
clothes_price=20;
else clothes_price=30;}
The price of virtual goods is set high, the purchase of users will be reduced, lower prices, the purchase of users will increase. Developers can dynamically adjust prices in the background to find the price that maximizes revenue.
Product Dynamics Android, IOS, Friends League statistics. links.
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- Mr. Hu said:February 11, 2014 5:47
Does the online parameter not have an iOS SDK?
Reply
- Marketing Department said:June 26, 2014 11:18
Yes, it is. Http://dev.umeng.com/analytics/ios/sdk-download
Au new features: Online Parameters-Spare