Baidu and Google's keyword ranking analysis

1. Baidu pays more attention to website weight than Google

Website weight is very important for a website. If a website with a high weight wants to use a keyword, it takes much more time than a website with a low weight. Baidu pays more attention to the website weight. Many keywords are occupied by keywords with higher weights. They often do not consider the update of articles, when you enter a keyword, there are often some articles published in 2010 with a higher weight. Google is more willing to include those new articles. If your article is of high quality and has been indexed, this article will immediately bring you to a good position, even if you are a new station with low weight. From this point, we can see that Baidu pays more attention to the weight of websites than Google.

II. Word Segmentation: Google focuses more on exact matching

With the change of Baidu algorithm, many webmasters have made a big change in the title writing method of a website. In the past, they all paid great attention to the full match of keywords, for example: full text message _ full text message Daquan _ funny full text message _ latest full text message-xxx text message network, so that the four keywords can be fully matched, now many webmasters use a single sentence to summarize the title of the website. For example, they write the statement just now: the latest funny text message for the whole person-xxx text message network. This method fully covers all keywords, however, Google still attaches great importance to the full match method. However, Google writes a key word on www.111cn.net/on the 28-line SMS to find a relevant article, which is far more relevant than the article. Maybe Baidu is the result of this situation because it attaches too much importance to the weight of the website.

3. Google attaches more importance to originality than Baidu

Sometimes it is difficult to tell which website an article is original, because the search engine does not put an original article first, and the Reprinted article is later. Especially for Baidu search engines. Many webmasters will find that their articles posted on a5 and chinaz have been reposted many times, but the reposted website ranks first. Google's practices are quite different, it pays more attention to original articles. As long as an article is original, it will usually rank this article to the first place, and route the reposted websites to the back, even if your website has a low weight website. Google attaches more importance to originality than Baidu. Maybe this is another reason why Baidu pays more attention to website weight.