Baidu anti-cheat big update: Punish Low quality site

Hello everyone, I am the Phantom of the Rain. I believe we are still immersed in Baidu's 6.22 and 6.28 major updates, because some people rejoice, some sad, some people rejoice, some people laugh and cry, these one weeks we talked about the most is also this update, because this big update covers an unprecedented area, in the previous article I give you mentioned Chinaz SEO vane show K Station proportion of large At 2.29%, of course, it has now recovered to around 0.33%. Today, SEO session should be the most fire Baidu Webmaster club out of the announcement, because this is the update of Baidu's one of the most official response.

　Interpretation of one: punishing low quality sites

Today, No. 7.2 Baidu Webmaster Club manager Lee in Baidu Webmaster Platform issued a bulletin, the content of the announcement is a response to this big update: This update is mainly updated part of the anti-cheating strategy and features, these strategies in the evening of June 21 gradually effective. and the direction of punishing cheating is mainly for the low quality site, which is mainly in the content of cheating, such as no original content, or false original content too much, very little original content, or a lot of content or machine generated/modified content of the site are low quality sites, are facing the risk of punishment.

From the search engine point of view, we all know, are also very understanding of the search engine adjustment algorithm is actually better for the search users better user experience, but also like Baidu Lee said: to the user's query finally show a higher quality, more authoritative results. As an absolute white hat SEO supporter, we are also very supportive of search engine better algorithms for improving the deficiencies. Baidu's anti-cheating strategy is a big update if you can perform well, I believe this is definitely the gospel of white hat seo.

　　Read 2:100 degrees SEO Black hat prevalence

Baidu Lee also provided a data in the bulletin: This upgrade will affect 5% of the search traffic. It can be seen that the punishment is great, but from another point of view, Baidu for 5% of the site are skeptical, that is, a considerable number of webmasters are still using the Black Hat SEO method to obtain traffic from the search engine, rather than for users to create more value, rather than real from the content value, Provide better information to the search engine and provide better information to the users.

Baidu in the "SEO proposal" mentioned in SEO and search engine is a mutually beneficial symbiotic relationship, we want to maintain such a relationship, we need to better use of white hat seo, from the user's point of view, to provide high-quality search results content, and through the use of search engine algorithm loopholes in the Black Hat SEO, Ensure the healthy development of the Internet ecological Circle. White hat seo encourage everything from the user, we recommend that the original high-quality content construction, construction can guide users to browse the link, such SEO is reasonable, scientific.

interpreting 3:100-degree updates by unreliable

Baidu Lee at the end of the time said: In the next period of time Baidu will continue to update the entire sorting system, this update is a series of projects started (PS: This is just the beginning), after a while Baidu will have some other anti cheating strategies and data major updates. Baidu explained that is to punish the low quality site, but not so reliable to achieve, many of the site to behave, but in this update was implicating. So Baidu's update is not accurate, they improve on the algorithm on the road and far.

Baidu put its own high quality of the site to the front, but in fact ranked by the results of a number of sites are either set up a very short time, and some of the use of cheating techniques to optimize up. For example, Baidu ranked click Device, as long as the first two pages of Baidu, you can rely on this tool to brush to the front, perhaps some software can also be the first five pages, or even the first 10 pages of the site brush up, but Baidu did not find a good way to solve the current Baidu to provide a way to report the result is certainly very small

OK, about this Baidu cheat big update Some ideas on the introduction here, I hope everyone look forward to learn from this experience and lessons, and constantly improve their SEO ability, do a good job of optimizing the site.

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