Baidu Counter System: Number of websites since search traffic has dropped dramatically

August 30 News, Baidu in the evening of 28th to some users through  comprehensive search access to its services, forcibly jump to Baidu home page. This is Baidu's current response to comprehensive search to make the biggest recruit.

So is this trick useful? According to Tencent Science and technology, Baidu to make this change, some of the site from the comprehensive search traffic has fallen sharply, and from Baidu's traffic is relatively stable.

An Internet webmaster to Tencent Technology revealed that his site 29th from the comprehensive search traffic is down One-third from 28th, and from Baidu's traffic is not much change, UV is kept at around 160,000. This part of the flow of the reduction is very likely because of Baidu's  comprehensive search results of some of the jump caused.

 Comprehensive search Since its inception, by virtue of the  browser larger default promotion, has quickly gained a certain market share. If Baidu does not strike back,  of comprehensive search traffic may continue to rise.

Boyang Home Textile official website promotion Director of the profile revealed that its site in 27, 28, 293 days, from comprehensive search traffic accounted for the total search traffic of 8, 9%, 14% and 10.5%. The same is the case with a smaller web site, where traffic from  comprehensive searches peaked on 28th, but fell on 29th.

These figures show that Baidu's counterattack is effective. However, for Baidu, through the way of forced jump and confrontation not only hurt the user experience, the attack on the comprehensive search is also limited. After comprehensive search replaces Baidu's service with other services, Baidu will not be able to hit it effectively.

Baidu will appear "at the end" of the situation, on the one hand because the search engine has a strong alternative, the user conversion cost is very low, on the other hand because Baidu does not have a strong client products, can not make their own Internet products to form a good protection.

Baidu and of the competition is not in fact search, but Baidu search and browsers and of its clients. Compared to search, the browser is more upstream of the entrance,  in the browser is the advantage of Baidu does not have. can use their own browser to promote their own search, and Baidu is difficult to search through to promote their own browser and other client products.

Therefore, for Baidu, to strengthen their client capacity is imperative, but this is not very soon to see results, because the user Switching client products costs are still high.

So, will Baidu increase its client layout through acquisitions? At present it seems to be a feasible solution, in addition to  and Tencent products in China, there are still some client products occupy a higher installed capacity. To Baidu's financial resources, acquisition is not a problem, but after the acquisition of how to integrate and use will determine whether Baidu in the client market on the to launch a real counterattack