Baidu Google Optimization Guide to create the right site title

Contact SEO also has several years of time, for optimization does not say very familiar, but the operation of a lot of slowly will have some experience, today to you say that the title of the site to write the correct question, it for a site's trend played a crucial help, whether it is to optimize the site, or the user experience, A good title plays an important role in the finishing touches.

　　

For the site title of the writing, everyone has a variety of different views, each site title of the writing is also different, many seoer will be misled by others, or deliberately refer to other people's writing, which led to a certain impact on the site. In my opinion, it is necessary to master the concept before writing the website title, only to have a new understanding of it can be written to fit the user experience title.

Suggest you write title, the first reference to Baidu Google to give us some suggestions, familiar with these concepts can be extrapolate, the industry's different construction site title is also different. Below to say Baidu and Google to our title Optimization Guide (these are worthy of our reference):

One, Baidu Google's Common ground:

A, the requirement has a unique title

Baidu and Google all require the title of the site to have a unique headline, in fact, the purpose of this is very simple, that is, to give users a bright, unique title to be able to attract attention, which means that most seoer imitate those optimized site, is an unwise way, the fact that we imitate others after , nor did it have a better effect.

Zac in Xiamen Madcon Conference on the site title also has its own views, he is the reason to write his site title so long, then there is "creative", the reason is caused by people's attention, because search SEO most webmaster will write the title is very short, A lot of stationmaster still thought he is idle to write casually, the original reason lies in the unique two characters!

B, the title should explicitly include the subject

Baidu Google all require the title of the site should be clearly included in the theme, which means that the title of the keyword should be written in accordance with the content of the site, can not be trickery phenomenon, such as we are doing SEO blog, we should be SEO this keyword as the core keyword to expand, Should not appear other unrelated keywords, such as the soft text, website construction Such keywords written in a SEO as the main content of the site.

We observe a lot of web sites found that many sites have such a situation, especially some relatively large sites, content data, covering a wide range, so "all-inclusive" site can have, but the optimization is relatively difficult.

C, the requirement of concise title succinct

Many webmaster for the keyword ranking, the use of title in the optimization, in the title of the constant addition of keywords, which caused the accumulation of keywords, which is a more common in order to rank and do the means; in fact, whether Baidu or Google, if the title is too long, only in the search results show some of its content, No matter how much writing is not very useful, concise Web site title can also cover a wealth of content.

We are familiar with the A5 webmaster network, although the inside contains a lot of content, there is Internet information, interviews, operations, tutorials, marketing, SEO and other content, but the title only to webmaster network as the core, the other is to expand, put it on the column, this is a very brief title, but also covers all the theme of the site.

Ii. matters needing attention in writing title

A, Baidu does not recommend to put descriptive words in the title

Site title is limited in location, must be reasonably allocated, there are some descriptive words in the title, Baidu is not recommended, because too much descriptive statements will disperse the weight of the title, such as the largest xx net, the best xxx, such words put in all is meaningless, after all, users will not generally in this form to search keywords , and for some good sites, often see such a descriptive word, they do so because they have a large number of user groups support, the purpose is actually very simple, not only for SEO, more important is the construction of the brand! This general website is not comparable.

B, whether you can use a sentence to summarize the title

Remember last year, a lot of webmaster infatuated with a word about the way the title of the site, the search engine tends to this style, in fact, the effect is quite, such as XXX blog-concern ******** blog, search engine will be based on the key words blending, with the previous kind: XXX blog-keyword keyword , the effect is the same, but the format is different, as long as you can generalize the theme of the website OK, no matter how we write.

The spacer in the keyword

For the title of what the split symbol to make a lot of webmaster headaches, everyone's argument is not the same, refer to the writing of large Web sites are also different, there are underlined, vertical line separate, there are commas, there are comma, and even some special characters, in fact, this search engine has no clear requirements, Personally think that can be fully played by themselves, as long as the written to attract users, do not waste this valuable resources on the line, after all, the symbol length will also affect the number of keywords.

The above three points is your own through reading Baidu and Google Optimization guide, summed up through their own experience, I believe that after you read the title of the site will have a new understanding, not because of someone else to read an article and there are changes in the impulse, or will only imitate the state of not innovation.

Article by the fine Management http://www.chinaquanxi.com Webmaster Original, reprint please indicate the source, thank you.