Baidu update I have some knowledge about the website

1. Keyword optimization selection

Because this site is based on learning, testing, and sharing, we should try our best to use the word seo for seo, so I chose the word "seo". The younger brother is not talented, the competition is too big, and I don't have much information. So I reduced it to the region + keywords, therefore, I chose the word "Changsha seo" to practice and practice my seo. I also used some knowledge on the Internet, that is, I used a primary keyword in the early stage, so I chose this word as the main keyword for my time. Naturally, as the "Changsha seo" ranking increases, other long-tail words have also risen, for example, if you see "Changsha seo optimization" and "Changsha seo promotion" in the figure above, this is the role of long tail, since many articles from the beginning of the update, such words as "seo optimization" and "promotion" are often inserted in many articles. According to the habit of searching over a hundred thousand, integrated search may be started, similar to the analysis on my station "Changsha seo analysis of Baidu natural ranking principles", if you understand Baidu's ranking principles, it can help you better optimize the main keywords while, further, you can combine several other word tokens that are helpful to your conversion rate. So why can several long-tail words with indexes reach the first three pages when the website is being optimized together, you can go to my on-site articles to see if I have laid out these words in my articles.

2. Significance of document update

1> understanding from the update time: in fact, all seo users know that website updates are best performed between nine o'clock A.M. and five o'clock P.M., which is correct, but if there is not much time to update, do we have to move some articles in at will during this time period? Of course, the answer is wrong. In fact, according to the updates made in so many days, I don't think it is necessary to update my website every day between five o'clock P.M.-am. Most of the time I update my website is after am, if there are no suitable articles, you 'd rather not update them or copy the online articles into your website. You should find the most appropriate and most relevant articles that best suit your audience based on the topic of the site, in this way, Baidu is more friendly. What directory should it be and what related topics should be put? It should be placed at the level 1 level in this level, and there should be some plug-ins in the east, and there is no significance in doing something in the West, rather, the spider will be dizzy.

2> understanding from the originality and relevance of the article: make an article based on the topic of your website, because I optimized the keyword "Changsha seo" in the early stage, in the early stage of this site, we used the identity of Changsha seo to update seo-related knowledge. Therefore, every day we went to large seo forums and portals to find related news and knowledge, first understand and then transform into your own things, you can briefly write down your own experiences, if the time is not much, you can also pseudo-original as much as possible false more points, you think the articles from the past few days are very helpful to the users who visit your website. They are very relevant to your topic and shared with the users on your website, it can better reduce the bounce rate of the website and improve the user's trust. However, you must note that any article should be classified into good categories. Do not insert one article in the East or one article in the West, the directory corresponding to the directory should be placed in the directory. Do not randomly include irrelevant articles in other directories, for example, if it is clearly "computer fault knowledge", you have to find some "computer evaluation" articles to put in, so Baidu will think that you are deceiving users, and later the spider will not want to come to your website, another thing is that if you want to be pseudo-original, you 'd better copy a paragraph from someone else's article and read the Baidu homepage. If you have already included a large number of articles in this article, it makes no sense to go to the pseudo-original articles. In particular, some of them have higher weights than you. If you only change your head and tail slightly, it does not make any sense for your site. It is recommended that you make a lot of changes or briefly write your own opinions on the article.

3> adding more time points to the article to improve the differentiation of your site: this is also a deep understanding of optimization, that is, your article. Don't take the conventional topics and put them on your own site, there are so many topics everywhere that users like you are willing to stay. What's more, if your website is not very authoritative, it makes no sense, how can we increase the number of differences, that is, to talk about your experience from the things found around you, or to find related articles from the latest news and information, and publish them on your site, in this way, others will see a lot of new topics and your personal opinions on these articles, so that users will be more likely to stay, if you like it, you will want to find more fresh content that you don't know, so that Baidu may pay more attention to you.

3. Experiences of website naturalness

The website was revised from the very beginning, and according to the analysis, the website snapshot has been stuck, and it seems that the review period has entered again, so there may not be many ways for new seo personnel, it is generally to continue to increase the site's original article methods, because the word "Changsha seo" has been hovering between 60-70 people these days from January 28, March 20-3. After self-analysis, it seems that the website is not quite natural. Why does every article seem to have the word "Changsha seo" and like to make an anchor text to the home page? This is the first mistake and the second, the title is interspersed with too many "Changsha seo" words, which leads to Baidu's distrust and lack of a natural sense. It seems that there is a feeling of deceiving the spider, therefore, the spider will not be very friendly to the word, so after some changes, the anchor text containing the word in a large number of articles will be removed, this word is rarely used in subsequent updates to the title of an article. Basically, only a plain text link is placed at the bottom of the article, which makes it easier to read the homepage.

Finally, I think this is also a factor in ranking improvement. It is the URL of the website, which replaces the names of all categories with the corresponding simplified pinyin format. This makes the user experience more friendly to Baidu.