Baidu bidding statistics difference where is your traffic loss?

The problem of traffic statistics difference has been puzzling the vast number of bidding users. Whether it is Google or Baidu, its background statistics of the billing flow and third-party statistical tool statistics of the flow of a certain difference, some of the difference up to more than 30%.

Through the actual case comparison analysis

Let's cite a simple case for comparative analysis.

　　

This is a set of data we provide in the auction background, the number of clicks is 173 times. The data contains the data of the search and the Net Alliance. And comparing the other statistical tools, we look at the specific data differences.

　　

You can take a look at this, the data in this statistic is 145IP. Why are the differences so great, and what exactly is the problem?

Find the root of the problem

Here, from a few sources to analyze the Baidu bidding flow calculation principle. As we all know, Baidu Billing mode for the URL trigger billing. In other words, Baidu in the billing time, must be triggered a link to be able to calculate costs. In fact, all search engines are such patterns.

Here's how we look:

This is the link is Baidu's search billing link mode.

　　

This link mode is Baidu Network union inside of billing mode.

In contrast, we can finally find that Baidu billing, as long as the trigger this link, is the normal deduction fee. That's why we click the same ad more than once and jump directly to the target page without this link. So the vast majority of software mode of malicious click Behavior, will be ineffective, Baidu shielding.

So, as long as there is such a link, then must be deducted fees undoubtedly. Obviously, the search engine will not lose traffic, then the problem of traffic reduction must appear in other areas. We further analysis and argumentation!

"The so-called" security alliance

Baidu set up a security alliance in September 2012 to counter the 360 counterattack, and many sites were intercepted and prompted with risks.

360 Browser, Jinshan Antivirus, computer Butler and so on software are risk prompts, directly lead to traffic can not enter the site.

　　

and Jinshan and so on anti-virus software will directly intercept the page, triggering the billing Baidu link normal entry into force, but the user sees is only a risk page. There is no doubt that customers see such a page, 99% will be closed, so traffic can not count and Baidu but the normal deduction fee!

Practical and workable solutions

In fact, when we encounter such problems, not only the loss of advertising costs, but also the loss of customers. Such a site directly leads to a decline in customer trust and a significant reduction in conversion rates. Therefore, the solution to this problem becomes very difficult and very urgent.

Advertising circle in the actual combat experience, also often encountered similar problems.

Here, we would like to make the following suggestions to effectively avoid waste of traffic:

1, preloaded with 2 or more statistical code, and as for the head tag above, the fastest speed loading;

2, the content of the site to encrypt, so that interception system can not be blocked normally;

3, Site image processing.

More wonderful, we will in the later content for everyone to decrypt. Please keep an eye on the advertising circle! (Advertising Circle 7 Group has been opened, welcome to join the exchange of 7 groups 283546483 (note: Advertising Circle Exchange Learning)

Www.adwordsing.com article starting!