Baidu K Station revelation: Firmly grasp the real user promotion is kingly

Starting from June 22, Baidu K Station, resulting in a lot of stationmaster in the hot summer, had to spend in torment and wait. From the major Webmaster Forum, stationmaster of Baidu K station of lively discussion, can see a lot of stationmaster have been affected by this Baidu adjustment, income and livelihood also suffer serious influence. Most of them, so-and-so webmaster hundreds of sites were Baidu K station, the webmaster's livelihood affected by what, can be imagined, but also no wonder the webmaster spontaneously organized the click of Baidu bidding activities. Whether you are angry insults, or calm thinking, we need to move forward, but also need to reflect. The same is a website, nothing but a big and small problem, why we have to choose to make their own web site profit is subject to another site, even if the Baidu monopoly, we can not rely on Baidu in addition to maintain development? maintain their own characteristics, have their own users, standing in the wind is not affected by the outside, A website that has the most development prospects is the one that can continue to earn a profit. This article focuses on the webmaster firmly grasp the real user promotion is kingly.

First , Baidu is just a search engine, the webmaster should not be too dependent, the user is the fundamental.

　　 The website obtains the flow the way to have many kinds, roughly may divide into the following three kinds:

1, the direct promotion of real users, through the online QQ group or offline activities to complete, and constantly build users and websites, users and users, users and merchants have a deep direct relationship between the formation of user relationship chain, the role of the Web site as a link to information. The establishment of the Web site user relationship chain, is definitely not a matter of overnight, the webmaster needs long-term adherence and efforts, the need for in-depth communication with the user and organize various activities, and constantly according to user needs, improve the content of the site and adjust the site's operating ideas.

2, through large-scale network marketing to establish a brand, although this method is the best effect, but, more suitable for enterprises, because, upfront need to invest a lot of money to carry out network marketing and brand building.

3, SEO optimization, through the technical means of SEO, so that the site to obtain keywords in search engines (such as Baidu) good rankings, so as to obtain traffic, to achieve profitability. This method is the current most webmaster trends if Wu method, but also the quickest way, very in line with the majority of Stationmaster's mentality of quick success. SEO optimization is now the majority of the owners of the operation of the idea, but also caused a lot of webmaster become "It peasant workers" the root cause, with the search engine gradually improve and the user experience of concern, SEO optimization to get the ranking of the building station ideas, and gradually exposed the drawbacks. This time, Baidu large area of long-term K station, fully verify the pure SEO optimization to obtain the flow of how unreliable, too dependent on Baidu, once the webmaster site was K, all efforts will be wiped out, the brutal reality will appear in front of the webmaster immediately. The author personally experienced and witnessed as a webmaster to optimize the work of SEO, the first thing in the morning to inquire about the site's SEO situation, and then, on the start of the day mechanical hair outside the chain. All the morning began to hair outside the chain webmaster, generally one day in the hair outside the chain, during the hard can be imagined. "Bitter force" webmaster, are forced by their own, "It peasant workers" are also caused by their own. In our crazy hair outside the chain process, whether we care about our users, whether seriously think about, the site is for who service, is it for the so-called search engine, it is just a robot.

　Second, the webmaster should always adhere to the real user to promote the core of the operation, the user is the fundamental profit site.

Baidu K Station by the biggest impact, are basically those who completely through SEO optimization Baidu ranked webmaster. Although some of the normal development of the station has also been some impact, but they always adhere to the user development as the core, the site will not be profit to the zero, there is still hope for further development, as long as the direction of the big, we will be successful operation. I believe that the webmaster should always adhere to the real user to promote the core of the site operation, after all, the site all the profits from the transaction, all the transactions are completed by the user, there is no depth of traffic, its value is limited. Real direct user promotion, and the user in-depth communication promotion, is the most depth and value of the flow. Perhaps many stationmaster thinks this kind of method is too slow, no SEO optimization effect is good and come fast, actually otherwise. What a real user means is that you have a real consumer, you can fully combine the relevant profitable projects, directly to the user to promote goods or services. Although, in the beginning, your site's traffic is small, but directly to the user to promote goods or services, you can quickly get profit, maintain the long-term development of the site. The relationship of existence interests is the most profound, long-term and in-depth communication with the user and the interests of the relationship with the user, and provide a sound service, will make your site's popularity has been greatly improved, the user relationship chain will be gradually established, and eventually form a strong user ecological circle, the site indestructible. Baidu, a crawling spider and resistance to me!

third, the real user is to promote, or SEO optimization for the site operation of the core, two ideas, two kinds of webmaster life.

"Thinking the way out, this quote is also suitable for webmaster such a career, thinking means your direction of orientation." Webmasters often talk about site positioning problems, the author believes that the site positioning is divided into, industry positioning, operation thinking positioning and profitability positioning, industry positioning is the most primary positioning, the positioning of operational thinking and profitability of the positioning is the core of our consideration, the positioning of the profitability of the way basically directly determines the positioning of the operation idea. Therefore, the stationmaster must first clear oneself actually depends on what profit, relies on the simple SEO flow, or relies on the real user's transaction. In fact, no matter what kind of traffic, the end is to rely on real user transactions to obtain profits, that is, a flow conversion rate problem. Perhaps some webmaster will ask: I have done a ranking, made a point of flow, hanging a window, did not happen what transaction ah, on the profit Ah, no real users ah. In fact, the purpose of the window, is to achieve real user transactions, if not to achieve profitability, presumably advertisers will not be the long-term launch window ads. Understand this point, it is clear what the site is, is the real user, rather than simply get the traffic, of course, simple traffic can be translated into real users, this depends on our right way to operate to achieve. All the profits are from the transaction, all the transactions are from the user, all the users from our real promotion, firmly grasp the core, directly into the nature of the operation of the site, long-term adherence, anyone can succeed. SEO optimization requires us to adhere to the updated content and do outside the chain. However, with real users, users will create more valuable content for your site, you will no longer worry about updating the content of your site; users will bring new users to your site, share your site, you do not have to worry about the chain outside the site, and more importantly, users will pay for your website profitable projects, the more real users, The more profitable you are, the more profitable your reputation will be, allowing you to achieve more lasting, healthier and deeper development.

Any site should have its own characteristics, have their own real users, with a strong user depth and return rate, people coming and coming, you ask me, trading frequently. Webmaster, from the direct promotion of your first real user to start it, then, is the second, the third, the continuous promotion, and fully guide the interaction between users, the establishment of a deep user relationship, to participate in profitable projects, to achieve profitability, forming a user relationship chain, expand the user's ecological circle, your site will no longer be subject to the search engine. Hope that one day, each webmaster are heroic said: Baidu, you crawl a spider just, brother has real users, please do not disturb me, I have no longer concern you.

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