Baidu keyword Quality improvement of 4 points summary

Regardless of Baidu bid or Google Adwords, quality is a very important concept, of course, Adwords called quality points. Quality points in the important position of AdWords is beyond doubt, although the quality of the Baidu bid may be just a gimmick, the bid is still the first factor to get good rankings, but we have to study the quality, because it does affect our account.

First of all understand Baidu keyword quality concept:

one, in the end what is the quality of it?

The quality degree is the system according to this keyword clicks, the creative writing quality as well as the account performance (account effective time, other key words in the account, such as a number of factors calculated, in the account in the form of quality grade, with 3 stars to represent the gradient, 3 stars to represent the excellent, 1 stars said Bad, and 2 stars to show good.

　Second, Baidu keyword improve the quality of what is the benefit?

For advertisers: You can use a lower click price to get a better ranking, thereby reducing the overall promotional costs, improve the return on investment. At the same time the improvement of quality, advertising may jump left, improve the click rate.

For search users: The more interested in search users, the more people click, the better the visitor experience, the higher the quality, to improve the user experience is helpful.

　Third, focus on: How to optimize the quality of Baidu keyword, Beijing Seo summed up the points we have been saying:

1, optimize the account structure. After you get an account, you have to sort out the structure of the account and make a reasonable grouping. This is not only conducive to account management and operation, the improvement of quality is extremely beneficial. Note that each ad group keyword is between 5-15, and that all keywords in each ad group should be guaranteed to be roughly the same as the part of the word.

2, the importance of creativity can be obvious and know. It is to guide the search user clicks the necessary conditions, high-quality ideas, can better disseminate product information, enhance brand awareness, improve the click Rate, the account of the quality of the promotion has a vital role. To ensure a large number of keywords fluttering red, this operation is not only to obtain a large number of search engine users click, but also for improving the quality of keywords is very important. For example: Baidu search "male Hospital" results, red font for fluttering red

　　

3, Cumulative account long-term performance. Keyword quality optimization is a constant attempt to process, need to continue to pay attention to account performance, for different accounts, the use of effective methods for different accounts, may need to optimize the time is also uncertain, for Baidu bid to keep high bid to get high clicks, can improve the cumulative account performance, improve quality.

4, Site page landing page. The website launches the Baidu to bid, naturally is wants to obtain the transformation. Without transformation, money is nothing but skipping. To improve the quality of the rate of increase in the same time, if the landing page is not good, so that the site page out of high, this impact on the quality is very large, continuous money, but also make the work of the earlier efforts in vain. So it's important to make a marketing landing page. For example, the landing page below, the first screen gives people a temptation amplifier, to attract users to look down.

　　

The final summary does not translate, or other ROI index conversion rate is not high, also equivalent to the waste of money. So improve the account quality, get high rankings, lower bid costs, do these, combined with the subsequent landing page and transformation process optimization is kingly.

Article by http://www.bjmajiangzhuo.com original, Beijing SEO dongdong Summary. A5 start, reprint hands please.