Baidu keyword Ranking instability reasons to share

Many webmaster think Baidu keyword ranking volatility, ranking instability, Google keyword ranking stability, today I give you analysis, the cause of this situation, because the two search engine algorithms are different, the focus is different. This article on the internet has a lot of, mostly said Baidu more value content, Google more value outside the chain, in fact, there is this, but not the most important, today I share with you a summary of experience.

Many webmaster in order to Baidu has a good ranking, a large number of reprint, Pseudo fate, found the effect is very poor, Baidu included very little, even if included in two days will also be deleted, began to spend a lot of time to write original, into a vicious circle. In fact, I think 30% of the original, 30% of false original, 40% reprint on it, Baidu is recognized, but reprinted with skills, do not reproduce the old things, a few years ago, Baidu of course will not be included, reprinted hot Real-time Things, Baidu will be included, but also to a higher weight, Information broadcast and share Baidu is still in favor of.

Baidu ranked a reason for the instability, is the content of instability, the above has said, if you reprint, Baidu first included after the deletion, if you reprint outdated information, Baidu or not included, or collected after the rapid deletion, this aspect is not like Google, we all know that Google included more than Baidu. Because Google is not generally deleted after the collection, which is why Baidu is not stable, Google stability of a reason, the content of the instability caused by the content of the quality and quantity of the site weight is a relatively large impact, Baidu has a feature just included in the article, give a higher weight, in order to expose the new content, so that more people know , generally after a day to two days, the weight of new content began to reduce, leading to decline in keyword rankings.

Baidu keyword ranking instability is another major reason is the instability of the chain, and the situation similar to the previous, Google included outside the chain more value quality, generally not included, included in the long-term stability, Baidu just the opposite, a large number of external chain, over a period of time, a large number of low quality outside the chain, repeated the chain, Thus causing the keyword ranking fluctuation. We can find that Baidu outside the chain fluctuation is relatively large, Google's external chain is very stable. So do Baidu optimization should value the stability of the chain, the external chain of the forum is generally unstable, Baidu update time will be a large number of delete BBS outside the chain, blog, classified information outside the chain more stable. To ensure the stability of the chain is the key to Baidu keyword problem, to continue to maintain the chain and add new outside the chain.

Of course, there are Baidu update reasons, Baidu two times a month a big update, a small weekly update, update the frequency is relatively large, along with the algorithm adjustment. But this is not the main reason, website optimization should not cheat, the key words rose slowly, but up on the more stable, cheating to quickly go, this aspect of the example too much. To do the station is the fundamental site optimization.

Finally, the author summed up, to ensure that Baidu optimization keyword stability is the core, content stability and the stability of the chain, if these two aspects are stable, the keyword ranking will generally be very stable. Do outside the chain of time should pay attention to the quality of the chain and the breadth of the chain, do content should be more original time.

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