Baidu officially launched a paid advertising platform by effect

This newspaper relies on the network advertising Baidu began to the E-commerce area layout. Recently, Baidu officially launched the advertising platform paid by effect, the platform has been after two months of low-key trial run.

"The internet is not only an advertising platform, it can also be a sales platform." "Baidu Alliance Development Department director Zhou Ping said that the future E-commerce will have a big development, and Baidu this launch of the CPA advertising platform is to e-commerce transformation in an important exploration."

The so-called CPA, is based on the actual effect of advertising to pay, that is, only to browse ads generated by the Click is not paid, only Internet users to browse ads after the purchase, registration, download and other acts, will be charged.

"The sales-type manufacturers found that if advertising does not bring real consumption and purchase, the click-through rate simply means an increase in advertising spending; instead, if the customer is really selling something, they are willing to pay a fee to bring the client's advertisement. Zhou Ping said the CPA model, which emphasizes the effect, is very suitable for advertisers who are good at E-commerce.

As the director of the CPA Project, Baidu Alliance Development Department senior manager Faye Wong introduced, during the trial run, Baidu has and Dangdang, Chinahr, MySpace, Skype, Jinshan poison PA, popular network movies, cool music boxes and other manufacturers launched a cooperation, the number of manufacturers have reached more than 10.

In fact, CPA's operation in the industry is not smooth sailing. Google, the world's leading internet search engine, has just announced it will stop its AdSense referral business by the end of August this year. The business by recommending other websites to join Google AdSense advertising business and bring revenue, is considered to be a CPA application. The industry believes that the stop AdSense promotion has also highlighted the current Internet advertising encounter the integrity of the problem, that is, personal sites can be cheated by means to obtain income.