Baidu optimization case of Tianjin car rental network

I. Selection and optimization of core keywords

After analyzing Baidu keywords and Google keywords, the "Tianjin car rental" is selected as the core keyword of the website, rather than "car rental ".

There are several reasons for this:
1. The company's car rental business is basically concentrated in Tianjin.

2. We can see from the Baidu keyword query of "car rental" that most of the supplementary words are classified as local words.

 
3. The keyword "car rental" is highly competitive and it is very difficult to obtain a high ranking in the short term. In addition, the first page of Baidu is basically "occupied" by the promotion. (BS Baidu)

Therefore, in order to avoid more intense competition and to produce results faster, we chose the more accurate positioning of "Tianjin car rental" as the core word, "Tianjin car rental information", "Tianjin car rental service", "Tianjin Business Car Rental (main business of the company)", and "Tianjin car rental network (station name)" are auxiliary words.

HomepageTitleThe above keywords are listed: "Tianjin car rental | Tianjin car rental information | Tianjin car rental service | Tianjin business car rental-Tianjin car rental network ".

After a user finds out about the network, they are most concerned with the prices of car rental-> whether they want a car model-> What are the company's reputation points.

Therefore, on the homepage, the most user-related questions are directly indicated that the question is included in h1, the question contains keywords, and the keyword density should not be too high, to avoid being considered cheating.

II. Page code writing
Page code writing is extremely simple. It is not difficult to pass any W3C standard authentication. If there is an error, just modify it. Till now, the website has not done any beautification work.

3. External links

It is not easy for non-content commercial sites to find high-quality external links. Many personal sites are reluctant to connect with me. So I first made several external links to the taxi network on my own site with a higher weight, and then published several soft texts and advertisements on the free information site, with links in the article.