Baidu wangmeng and google wangmeng have a good promotion effect.

Alibaba Cloud specializes in Baidu and google's Internet Alliance promotion for evaluation and comparison of the promotion effect. Baidu has 6 days and google has 4 days.

From Baidu's statistics, we can see that the total number of clicks in the past six days is 464, the average cost of clicks is 0.30 yuan, and the total cost of online Alliance promotion is 139 yuan. In general, the number of clicks is quite large, because we chose relatively unpopular words and the average price is not high. According to Baidu's data, the online Alliance promotion effect is still considerable. But is this true? With third-party monitoring systems we can do more detailed data analysis (third-party data monitoring is provided by ADPower traffic statistics http://www.adpower.cn ).

From the ADPower Channel Analysis statistics report, we can clearly see that the number of clicks and arrival of Baidu Network Alliance are basically consistent with the number of clicks in Baidu Statistics, with little error. The average cost per click is 139/491 = 0.28. Let's look at the conversion times and benefits, as low as the point that makes everyone fall into the eye. Baidu wangmeng's promotion is a good choice for improving website traffic and traffic. However, it is ineffective for e-commerce websites that focus on user registration, recharge, and customer transactions, low conversion rate.

Baidu is called the Internet Alliance promotion, and google is called the Content Alliance. In fact, these two forms are similar in my opinion. Google content alliance conducted four-day monitoring. According to the data provided by google Content Alliance, the total number of clicks is 188. The average click cost is 1.58 yuan, and the total cost is 297.62 yuan. Compared with Baidu wangmeng, the price of google keywords is slightly higher, and the statistics time is two days less than that of Baidu. From the number of clicks, google clicks are not as good as Baidu clicks. Further compare the conversion and benefits.

According to ADPower's website statistics, the actual arrival volume is 139, while google clicks are 188, and the arrival volume error (188-139)/139) * 100% = 35%, the average cost of each click is 297.62/139 = 2.14. Compared with Baidu, the actual arrival rate of google is slightly different from that of clicks. Because of the high keyword price, the average click price is much higher than that of Baidu. What is the actual promotion effect? We can see the conversion and income data. Compared with Baidu wangmeng's promotion, Baidu's click and arrival are far greater than Google's, but the conversion frequency is still less than Google's, it indicates that the promotion effect of google Internet Alliance or the benefits to enterprises are better than those of Baidu. However, in general, the overall promotion effect of the Internet Alliance and the benefits it brings to enterprises are not ideal.

To sum up, Baidu wangmeng has a wide coverage in China, resulting in considerable traffic and acceptable prices, for many webmasters in China, it is a bidding advertisement mode. The price of Google's content alliance is slightly higher, but it can bring about a small amount of stable conversion and benefits, for small and medium-sized enterprise websites, it can bring both good traffic and small profits to the website, and it is also a good choice for website rankings. This comparison of Baidu and google promotion only represents personal opinions, and the monitoring time is very short, the advertising promotion effect takes a long time to monitor and evaluate the data to see which provider is effective for my website promotion or product promotion.