Baidu wants to renovate the phenomenon that the keyword deceives the user clicks

September 6, 2013, Baidu Webmaster platform Lee issued a bulletin: unrelated static search results page will be severely processed, what is not related to static search results page? In short, it is to set up some popular keywords to deceive traffic, in fact those pages and keywords have nothing to do, This kind of way on the internet is already commonplace. Usually like to use some of the entertainment industry's popular search terms, and then deceive users to click, of course, after the user will find that it is completely not the same thing, the situation in which everyone is more annoyed. And many than the larger site will be accustomed to this method, so that users are more disgusted, then why should Baidu to deal with this phenomenon? We can guess how Baidu is going to judge such a page.

First: In order to enhance Baidu's search experience

Baidu has been doing a small adjustment, from Baidu Pictures to Baidu Library and so on, Baidu's sole purpose is to enhance the user's search experience, but only to enhance their own product user experience is far from enough. The most important is to enhance the search experience, so that ordinary users to search for their desired results, so as to truly enhance the user experience, the two years Baidu faced a new competitor, that is 360 search. Therefore, Baidu constantly introduce new algorithms, and constantly optimize the user's search results, because whether it is 360 search or Baidu, the end is to be recognized by users. The number of users basically determines the success or failure of Baidu or 360 search, Baidu to purify the Internet environment, nature to clean up those rubbish sites and garbage content, I believe that Baidu will increase the intensity of this.

Second: Crack down on websites that cheat traffic

There are too many deceptive traffic sites, most of which use some popular keywords or images that attract users to click on those spam ads. is pure deceive users, such a site will make users very disgusted, but this type of site can get advertising revenue, so there will be a lot of people to do such a spam site. Through some black Hat method quickly put up the rankings, and then in the rapid access to advertising revenue, which is also a way to make money, but the words back, such a site is really not conducive to user experience, so Baidu is sure to hit such sites. What kind of user would usually do such a thing? I think more of those who are new to the Internet, or small white users, such as: the use of some popular movie keywords to cheat users click on those disgusting ads, in fact, the film can not play at all. I have also encountered such a site, is usually a single page.

Third: How Baidu judge such a page

From the technical analysis, Baidu How to judge such a page? First of all, according to the anchor text link and the relevance of the page to judge, for example: Click the "SEO Tutorial" This link, then the jump page should be the "SEO tutorial" related to the page, and will not jump to other pages, This should be no difficulty for Baidu. Collect the text content of the page, and then calculate the density of the keyword. However, some sites do more technical content, such as the author mentioned above, the use of popular movie keywords, deceive users click the Play button site. Pages and keywords are related, but the play button is false, this kind of site is mainly the use of users want to watch the latest movie psychology, in fact, the Internet does not have the resources of these films. Do not know whether Baidu can identify such a spam site, such sites also have to be severely hit, because the same damage to the user's search experience.

Since Baidu has issued a notice, that Baidu will certainly do to these sites, but the personal feeling of Baidu or to warn the main, first let the webmaster themselves to rectify such sites. If the webmaster do not consciously to correct, then the next step Baidu will be shot, I believe Baidu would be the first to this kind of site down the right, or delete the original has been included in the page, the circumstances of the serious words should be K station. Personally suggest such a site or less to do, small talk over, I'm going to busy! Article by Webmaster Home http://www.980zz.com/Original writing reprinted reserved links