Baidu web search quality evaluation standard analysis

As for the results, it depends on whether you will operate a website, increase the user's stickiness to the website, and provide uninterrupted quality services. I will not talk much about the following 53 course pieces. I will share my work with you for your reference only!

I. Basic requirements for scoring webpages

1. Official website (score: 4 points)

Official website or authoritative page, as well as the initial page. The "identity" score on the official website is still relatively high. That is to say, the website must be a regular website with filing information and have obtained the official website identity and other information.

2. Very good. It is very useful to most people (score: 3 points)

This page can meet the needs of most users and is of great value. So the above is a valuable website that can meet user needs? This is worth exploring. Basically, we can see the popularity from Baidu's search index, so we know what the center of the user is when our website is alive.

3. Relatively valuable, helpful to some people (score: 2 points)

This page is of great value to many or some users. Some users can also understand that the search index is not high or there are basically no index words. These words bring few users to the website itself. Of course, the website also needs to be developed slowly, A website is not a single score, but a comprehensive score. It refers not only to a website, but to the experience that each page of each website brings to users, including an image, a link, and other information.

4. Slightly edges, slightly helpful (score: 1 point)

This page is less valuable to most users. Related to keywords, a few users think the page is a little helpful, the website itself is not of high value, and there is no user demand, so the score here is not high.

5. Unrelated or useless resources (score: 0)

This page has no value or low value. Here we will not explain much. If the subject information of a website is irrelevant or there is no user requirement, your website will be done in vain.

6. Dead chain (score: 0)

Pages that cannot be evaluated due to dead links. For dead links, it may not only be 0 points, but also have more negative effects on websites. Check website links in time and remove unnecessary or irrelevant links in time, in this way, you will be healthy.

2. The seven angles have different focus points under the keywords of different features. Different angles apply to the keyword range.

1. Correlation

Relevance applies to all keywords. The relevance of a website directly leads to a conflict between users' needs and the target website. Unrelated. If the core word is lost, it must be 0. If the word is related, it may also be 0. If the software is false, the video cannot be played.

2. Demand ratio

That is to say, if a user needs your website, there are multiple requirements, and whether there are related supporting services and requirements information. In requirement analysis, it is important to analyze what the main requirements are. Non-main requirements can be up to 2 points.

3. Richness

In terms of keywords, the detailed content is required, that is, the guidance of keywords needs to be clearer. The higher the richness, the better, such as the [internship summary] and [Yang Mi materials]. Short content such as a sentence or number can be satisfied, the richness requirement is not high, for example, [what is Liu Bei's word] and [the next sentence of Chengling side Chengfeng]

4. Validity

Most of the keywords are interactive operation keywords, such as downloads, videos, auditions, and document reading. Only resources that are effective can meet users' needs. Download, you must try to download, whether it is real, such as video, whether the content is viewed, whether it is true, such as logistics query, whether it is really checked, there is value.

5. Timeliness

Applicable Keywords: queries with explicit or implicit time requirements. For example, recent events (such as earthquakes), recruitment and transaction information have high requirements on timeliness; periodic events such as the college entrance examination also have timeliness requirements; and the timeliness requirements of the latest data implied by the Chinese population;

6. Convenience

Convenience is suitable for all keywords. Here, the user is looking for a prominent position, which can be seen at the first glance for convenience. When it is difficult to find a convenient page, that is, the cost of obtaining information is high, and it will be slightly lower;

7. Authority

In terms of keywords, software downloads, commodity transactions, health care, education and consulting have authority requirements. They come from well-known websites and professional websites. Software downloading, healthcare, banking, etc., with high requirements on authority;