Baidu website is punished from what aspects analysis

Baidu site is punished from what aspects of the analysis, for the domestic webmaster Circle friends, the laborious operation of the site by the Baidu penalty seems to have been commonplace in these years, so many times the site traffic, ranking or is included in a small amplitude fluctuations, the webmaster will think that the site has been punished. In fact, a lot of things are just stationmaster oneself too sensitive only, below gives everybody to introduce the website to be punished by Baidu analysis thought, let you face punishment not appear method insufficient.

We will be the site of Baidu penalty is divided into 4 aspects: 1. It is not necessarily a punishment; 2. Punishment; 3. Causes and solutions of punishment 4. After the punishment of the mentality, below one by one.

　Not necessarily for punishment

As long as natural search flow, natural rankings or search engine content changes are not very large, it is not punished by Baidu. There are several main issues that may not necessarily be penalized:

A.site Home page is not in the first place;

B.domain Home page is not in the first place;

C.site results and index significantly increase or decrease (as long as the flow of effective included page number unchanged, other changes do not have to worry too much, may be the search engine algorithm changes or ventilation, pay attention to other sites can be observed);

D. site Batch changes title, description, keyword, Web page template and so on, resulting in site search rankings and flow of small changes (some of the important factors related to the change, will certainly affect the ranking of search results);

E. Some of the key words ranked decline, but the site overall search flow no major changes (search engine rank algorithm is constantly in the adjustment, all the site data are also changing, the site keyword has a rise and fall, as long as the amplitude is not mostly normal);

F. Home snapshots stagnant or slow to update (in this respect generally and penalties are not directly related to check the page update amplitude and quality is normal or too weak);

G. Home snapshots backwards (refer to Baidu's official snapshot of Baidu, or for the basis of query conditions to show different versions of snapshots, or for Baidu ventilation);

H. Old content included in the normal rankings, the new content is not included (analysis crawl log is normal, check the structure of the site well Hum program whether there are bugs, check whether the spider can be normal extraction boil content);

I. No abnormal operation, the search flow has a certain range of changes (small amplitude changes are normal phenomenon, is not a drop in traffic is a punishment, a point is to raise the right, seoer do not have to excessive to their own gold, do not have to blindly remorse);

　　The punishment is indeed

Baidu site for the performance of the punishment mainly has the following aspects:

A. The website is included in, the snapshot is normal, but the ranking is not (generally will appear the search flow or half or close to the phenomenon of total no);

B. The page is included, but search contains features keywords (such as brand words) of the full title, no rankings;

C. Be plucked to the left home: I. The old site is a punishment; Ii. the new station content when the deletion, may be the examination period, improve content quality, continuous normal operation can;

D. Home Sometimes there is no snapshot: I really punishment; II Search engine ventilation;

E. No snapshots: I. The old site is a punishment; Ii. the new station content when the deletion, may be the examination period, improve content quality, continuous normal operation can;

　The cause of punishment and the solution

When the site is really for search engine punishment, must be timely analysis of recent operations and comprehensive data, no matter is not right now, there are a lot of cheating data accumulated to a certain amount of processing, timely analysis of the reasons and find solutions is the most important.

A. First of all to carefully check and meditation, their own site is not active or passive do some harm to the user experience things;

B. Before you determine the real reason, do not act rashly, you can first communicate with you, and continue to observe a period of time to see if it will automatically recover;

C. Baidu Webmaster Platform, Google webmaster Perfect contact information, timely access to the site abnormal reminders;

D. Station issues:

I can stack keywords too much and create a large number of page quality is very low (do not overly relationship "keyword density", the key words naturally appear on the good, do not very abrupt to add keywords);

Ii. the recommendation of the page is not linked to more than the link, the page signal-to-noise ratio is too low to create a large number of page quality is too low (recommended links to be relevant and appropriate, as far as possible not to let the supplementary physical examination of the link content is too large, standing in the general user perspective page quality and

III. Have tag word cheat? Do some other words like the website of the brand? (Baidu vigorously everyone object, no relevant content, not in line with the site theme of the word resolute do not have the ability to control the quality of the page resolutely do not do, do not wise and wise);

Iv. Universal Domain name resolution cheating? (Baidu vigorously hit the object, each sub domain name only a single page, the quality of the page content is not high, it is recommended that each sub-domain name preferably with a number of valuable pages);

V. A large number of collection of content, a large number of low quality pseudo original content (the clean-up is cleaned up, without the ability to deceive search engines do not waste this feeling);

VI. Contains a large number of links to cheat sites (the export link to control strictly, to avoid being exploited by people, friends chain to remember regular inspection);

VII. Contains a large amount of rubbish content;

VIII. The site is used by hackers, including: Be hung black chain, inserted into the page or be used for the pan-analytic cheating, passive use to judge UA return different content function, be malicious to change the code, in the page inserted a large number of garbage content (such as spinach, gambling, pornography majority), Hung horse;

Ix.robots or meta use error;

E. Outward-standing issues:

I. Accumulation of garbage outside the chain too much (active, passive), the proposed use of Baidu Webmaster platform, Google Webmaster refused to link tools;

II. Buy a lot of junk links, do not make this low-level error, use the Reject link tool;

Iii. suspicion of the refuse collection Station group;

F. Really can't find the reason, on the platform to complain (choose web Search Products, non-Baidu webmaster platform), may be accidentally injured, was accidentally injured station can try to buy lottery tickets;

G. If cheating is too serious, to know and willing to give up;

　　The mentality after being punished

A. Mental preparation for cheating to bear any consequences;

B. Why was it all right before now? (search engines will also have a crackdown, many cheat data will accumulate over time, more than the tolerance of the search engine will be processed);

C. Why do other people do the same, but not be dealt with? This is mainly because many details and different, and the anti cheating algorithm to avoid accidental injury, the initial strategy is relatively conservative, the latter will gradually improve;

D. Why I complained to Baidu cheating station, Baidu has not dealt with it? (unless it is a station that seriously affects the quality of search engine results, it is impossible for a search engine to handle a single station)

Article Source: Lou Blog original address: http://lusongsong.com/reed/1015.html