Baidu's "mishap": Baidu bid for malicious clicks

　　

Baidu bid is also Baidu Promotion (hereinafter referred to as Baidu Auction): As now Baidu's main external sources of income, its extensive user groups across the country, all walks of life, large to billions of of the enterprise, small to Taobao shop self-employed, are in the use of Baidu bidding. Since 2009, China's Internet has entered a high-speed development period, search engine users cover the entire Internet, Baidu's launch of the auction is no doubt that Baidu not only in the profit at the same time, in its reputation also entered a commanding heights, only with the profit Baidu bid, Baidu has more financial resources to invest in the Internet competition, So the charm of Baidu bidding when the stars are really bright. But this also caused Baidu now a section of "Mishap"-malicious click.

Malicious clicks means that when users search for ads, they do not have any interest in advertising, just for malicious click ads, so that the other side of malicious bid costs increased, this means is called malicious click.

　　

Everyone in the Baidu input malicious clicks, you can see many companies, many software has said it has the ability to prevent malicious clicks, including Baidu itself in the prevention of malicious clicks on the function of constantly improve, in fact, this prevention of malicious click Software has no effect? The effect is certain, but not obvious, If true, such as Baidu and the software company said to be able to completely or most of the prevention of malicious clicks, then it is a blow to users, there is no company in the market no software can be completely to prevent the occurrence of malicious clicks.

Why is it that you can't be completely prevented? Baidu bidding according to the number of clicks in the mode, that is, users click once, it will charge once, of course, if the same IP click More, it is regarded as a deduction only once, this is also a short time ago Baidu for malicious clicks launched new features.

1. If it is calculated according to IP, many IP agents, including VPN, flip-wall, broadband automatic redial, and so on, these software can immediately replace their own IP, so that Baidu will not really know whether this one in the user is a real user, one hours and four thousand or five thousand of the price of the auction is suddenly not a point, This kind of thing happens all the while.

2. After all, Baidu can only simulate the user's search habits, is not really able to distinguish whether the real users, so in the end is not malicious clicks, Baidu has no way to textual research. Some people will ask, continuous click, Baidu can be prevented, then the keyword search, change the industry to click, purely for malicious clicks, Baidu can prevent it? The answer is obvious, Baidu can't do it.

3. Bidding matching degree problem. Baidu bid users know that Baidu bid has a matching degree, such as many people in the search for Kunshan company can see Kunshan Jiali Freight Forwarding Co., Ltd., in fact, other people need is a courier company, Baidu ranking is ranked according to the matching degree, It is obvious that this matching degree can only be a high rate of user jump, in our no time to drop the keyword, a day of malicious clicks cost as much as hundreds of yuan, so a month to calculate down, for the company is also a huge investment.

4. Malicious click Groups. We all know the "6.28 incident", Baidu wide range K Station, resulting in more than N station in the excitement, organized a lot of anti-Baidu Alliance, many webmasters are involved in the riot incident, you can see a lot of QQ group, YY group and so on social tools users together, click on a keyword Baidu bid, And its means is also very superb, went in and the enterprise's customer service for a dialogue, if so counted down, this can not be counted as malicious click, but the content of the dialogue is ironic. The general contents are as follows:

Customer Service: Hello, this is XX hospital, welcome to consult, ask what you need?

Interlocutor: Can you cure a disease in your hospital?

Customer Service: Hello, what kind of question do you have? Our hospital is a professional three-armour hospital.

Interlocutor: I have a problem with my mind, can I cure it?

Customer Service: OK, we have specialized Chinese medicine department, specialized treatment patient's mental aspect question. What do you call it, please?

Interlocutor: Webmaster.

Interlocutor: I am on behalf of Baidu to point your ...

Dialogue on the dead, this is my screenshot at that time a webmaster malicious click of a hospital picture inside the content, at that time in Beijing, Shanghai, Guangzhou and other first-tier cities have this kind of people laughter dialogue, but for enterprises, this loss is completely unnecessary, if the long-term this goes on, the company's blow is still very large , and there is no way to prevent this click. A 200-person QQ group, if at the same time click on a keyword bid, to 10 yuan a calculation, one-time consumption of 2000 yuan, the equivalent of small business one day of profit.

All of the above explain that Baidu can not prevent malicious clicks, so this is not only the "lifeblood" of Baidu, but also Baidu's "mishap", of course, for Baidu, it is certainly hope that more malicious click the better, but the user's words, this is a devastating blow, so how to prevent malicious clicks, Users need to go to the forum to learn from other people's experience, to avoid unnecessary losses.

As for how to prevent malicious clicks, this requires Baidu itself to improve its own system and technology, users also need to learn more webmaster nets above the skills can be, the above content by the Kunshan Jiali Freight Forwarding Co., Ltd. Editor, relative to SEO, Baidu bid The ills of too many, so Baidu want to make money, only hit SEO. http://www.js-huoyun.com/Welcome to reprint the Exchange. Want to know more webmaster skills, please webmaster network.