Balance your website ads with user experience

It is undeniable that advertising is an important part of website revenue, and its position in the Internet is also very important. By 2011, Internet advertisement coverage in the United States had already exceeded television, with a value of $36.57 billion.

Although many interest-oriented websites rely too much on advertising revenue, if a website has too many advertisements or is improperly used, it will directly lead to poor user experience, the user may no longer return to the website. If there are too many advertisements, the user will be upset when he sees them.

Let's talk about the advertisements of the current video websites in China. A few minutes of video starts the game advertisement for the last minute. Many users have to install plug-ins such as "ad Terminator" to shield them.

To provide users with a comfortable browsing experience and earn advertisement profits, we need to find a balance between them. This article focuses on how to balance advertising and user experience in web design.
Understanding Advertising

This must be the first step in design. First, we must understand advertisements and try to select attractive advertisements instead of vulgar and Low advertisements.

Advertisers buy your ad space mainly to improve their exposure. The higher your site traffic, the higher your advertising impression, and the more you earn. Therefore, the advertisement on the homepage must be more expensive than that on the subpage, and the advertisement on the top of the page must be more expensive than that on the bottom of the page.

The New York Times Banner advertisement

The impression rate of an advertisement changes to the conversion rate. Sometimes it depends not only on how many people see it, but also on how many people click it. If the website you are going to design is born for advertising and interest-oriented, you will have to look into it as soon as possible: how to design, how to layout, in order to achieve better display results.

For websites that rely on advertisements to make a living, advertisements are crucial. Users are the foundation of their profits. Over-saturated advertisements will let users leave, and advertisements are too small to maintain. Therefore, design requires skills to make advertisers happy and satisfied.

Advertisement size

There are no strict rules on the sizes of different advertisements. However, you should know some general dimensions, so that you can focus on advertising, advertisers are also worry-they don't have to modify the size again.

It is strongly recommended that the above set of dimensional standards, from the announcement board, to the rankings, to the drop-down, have a clear size.

Of course, there are other elements to consider.

The advertisement should not be too large, which interferes with or affects the normal use of the website, not to block the website content that users need to browse.

In addition, the advertisement size should be moderate, and the comparison relationship between the webpage elements should be consistent to avoid abrupt and intrusive feelings.

For example

The design is in place, and users can get used to it. You may wish to learn about it. I especially like background advertising spaces. Elegant and decent advertisements do not impede the acquisition of website information, or even embellish the website to a certain extent, and are more entertaining.

AD location

Direction is more important than speed, and position is more important than size. Sometimes, a small area on the top is more expensive than a large area on the bottom of the page. Similarly, users generally look at the content at the top, and the content at the bottom of the page will not be too concerned.

How can we ensure that advertisements and content are highly recognizable without interrupting users' reading?

The Promoted Tweets advertisement launched by Twitter in the past few years is very good, and the advertisement is displayed with the smallest read interference.

Similarly, Google will display ads on the right side of the search results page to avoid disturbing users. As for how to distribute the positions of advertisements, we recommend that you study the layout theory more, such as the F-layout and Z-layout mentioned below, it is summarized based on the user's first version's habit of browsing the content along the Z-line or F-line.

Z-layout: try to avoid the Z-Line advertisement and avoid interfering with users' reading.

F-layout: pay attention to the advertisement location

If your website has been advertised by several advertisers, you can try to display them in a specific area of the page. Of course, the advertising effect is not that good, it is also difficult to distinguish between advertisements, so how to do it depends on your negotiation techniques and design skills. Users are recommended for individuals.

Google ads are not in the scope of design. Please refer to the relevant content on your own.

Frequency of advertising

It is also skillful to have fewer advertisements and more advertisements.

On the homepage or search list page, there are fewer advertisements because users are eager to search for information and view the content. When you find the exact content, you can put a little more ads on the subpage, but do not interfere with reading. A

Bit more advertising.

Times homepage. There is basically no advertisement and it is very convenient to find information.

Although the advertisements on the home page are more influential, the user experience will deteriorate and the user will feel uncomfortable.

There is only one advertisement on the homepage of the Time website. The rest is either information content or navigation. However, there are many advertisements on the content page.

Youku: "" the folding here is very creative and expands the page space.

Similarly, there are few homepage advertisements for video sites like Youku, but the advertisements for video content are very long, I want to take my personal stance. The advertisement embedded in the video has become 60 s for 15 s.

.) There is no advertisement on the Youtube homepage, and the advertisement is also on the video page.

Summary

We are faced with a balance problem. One is the advertisers who send you money, and the other is the users who help you make money. Negotiation Techniques, human touch, and user attention are all prerequisites. Therefore, when making decisions, we must be careful, think carefully, and reasonably consider the size, location, and frequency of advertisements to optimize the relationship between advertisements and content. Do not make websites where advertisements are raging, that is not long enough. This is just "kneeling and earning money." Therefore, we need a reasonable design, but also for the sake of users, and strive to "stand, and make money ."