Bar Code companies' Internet Business Investigation and Analysis

It is also the basis for the analysis of this article. If you are interested, you can read it online.

 

Bar Code company survey sampling 2010 1 30

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Of course, you can also read the article "Mobile Phone QR code business industry report" to take a rough look at the report.

 

I. Classification of bar code application fields
 

Business category name	Details
1.Scan the QR code to view Advertisement Information on the Internet	The QR code is printed on newspapers, magazines, and books. In order to facilitate mobile users to obtain more and more information, for advertising companies, directly use it as an advertising and marketing tool for new media. Application fields: advertising companies and marketing companies
2.Electronic Membership Card System	The merchant sends a QR code to the consumer's mobile phone in the form of MMS. The QR code is an electronic membership card. The consumer saves the QR code in the form of an image on the mobile phone. When the consumer arrives at the store, he/she will present the QR code in his mobile phone and build it on the QR code reader, that is, he/she will consume it as a member. Sellers can publish promotions, coupons, and other information to their member mobile phones. Applications: Hotels, hotels, clubs, transportation, fitness, beauty, shopping, etc.
3.Electronic ticketing system	Purchase movie tickets, concert tickets, concert tickets, and sports competition tickets through website phone calls. The user carries his mobile phone to the entrance, opens the picture of the QR code E-ticket, and covers the QR code reader ). Sellers can publish promotions, coupons, and other information to their member mobile phones. Applications: cinemas, concerts, concerts, and football matches
4.Conference and Exhibition System	Send the ticket in the form of MMS or print the QR code on the paper ticket. During the admission, the QR code reader performs identity authentication. Using the QR code to authenticate identities not only prevents fake votes, but also collects and collects guest information. It can also simplify the process with voting, lottery, questionnaire survey, and other activities to improve efficiency. Application fields: conferences, meetings, Parties, and exhibitions
5.Product barcode data collection plan	On-site sales staff collect bar code through mobile phone data collectors, and collect sales data to the Headquarters system in real time. The headquarters can grasp the sales situation in real time. It is also applicable to product services, maintenance, management, and other aspects. Application fields: retail stores, apparel industry, commodity sales industry, maintenance service industry, and chain stores
6.Mobile Data Collection solution for the express delivery industry	Courier practitioners carry mobile bar code data collectors to scan express tickets at any time, and users can track their parcels from time to time. This solution integrates task scheduling, voice communication, data transmission, bar code scanning, GPS positioning, and photo confirmation to serve the express delivery industry. Application fields: express delivery and Logistics
7. Human wedding ceremony business	What kind of wedding highlights new things? What kind of wedding will never be forgotten? Make fun stories and love photos between husband and wife into WAP web pages and place the generated QR code in the upper left corner of the photo in the wedding lobby. the distinctive design will surely attract the eyes of your guests, and keep your love on your cell phone. Participate in "Qingcheng Q code 』 Http://code.qcmw.com/Wap/Wedding.aspx (mobile browser view)
8. Human blogs and Forum websites direct to business	After scanning the QR code, the mobile phone will immediately arrive at your blog or forum.
9. download Mobile Phone images, ringtones, and mobile apps	After scanning a QR code containing a download link, the mobile phone can immediately save images, ringtones, and applications to the local machine.

(Table-business classification table)

 

2. Business comparison and analysis of domestic and foreign bar code companies

Domestic and foreign companies	Sample Collection	Business type	Survival status
Overseas bar code companies:	21	Advertising and marketing applications: mainly for the ultimate purpose of advertising and marketing effect monitoring, equipped with industry solutions, bar code reading hardware equipment and Internet advertising monitoring software tools to serve customers. Specific business type: From the above "Business Classification Table", 1 ~ 5, 8 types of business.	Sustainable development
Domestic bar code companies	30	There are two main categories: Mobile Phone QR code single marketing business and bar code industry solutions. In particular, a single marketing business based on mobile phone QR code basically cannot have high marketing value. Specific business type: From the above "Business Classification Table", 1 ~ 8.	2Tracking results within the year: some companies have closed down, some are transforming, and the remaining companies are at stake.
Foreign image and visual search companies	Five	It is an excellent user experience, and uses images instead of text input for search.	Rapid Development
Domestic image and visual search companies	0	No. semi-finished products exist in university laboratories.

Iii. Specific analysis:

1. In China, we can find out from the samples that the three representative companies China Mobile, Galaxy media, and elasticsearch (China) are analyzed..

China Mobile QR code positioning: QR code is like a text message or MMS channel, so there is absolute control over channel-related things, such as 12580, wireless city and so on. In order to promote global services, the two-dimensional code manufacturer will have the two-dimensional code Terminal devices and industry solutions involved in the promotion of their business.

Related reports:

China Mobile Travel Service "---Analysis of the comprehensive layout of wireless e-commerce

Http://labs.chinamobile.com/mblog/119905_34744? Fdlayenxoaencysxyant

 

Business types of China Mobile Wireless cities

Http://labs.chinamobile.com/mblog/57602_21899

 

Wireless Chengdu (China Mobile's sample case)

Http://www.139mlife.com/

 

Galaxy MediaIt represents advertising and marketing companies that use mobile phone QR codes as marketing tools. At the beginning, it talked about cooperation with China Mobile, trying to "bind" China Mobile with a marketing tool clearly violates China Mobile's positioning of channel tools. In fact, China Mobile does not want to push such an advertising marketing tool without specific business content. According to our observations in 2009, Galaxy media's QR code business is also transforming, starting to provide the following new QR code business:

Canon new product launch sign-in management

Http://www.gmedia.cn/case/casecontent.php? Id = 268

 

Alimama launches QR code e-tickets for scenic spots

Http://www.gmedia.cn/product/productcontent.php? Id = 263

This shows that Galaxy media has realized that the marketing value of using mobile phone QR codes as advertising marketing tools is not accepted by advertising companies in China, so business transformation is inevitable.

 

InnovativeThe company represents a pure technology company that uses QR code technology to expand its business. Of course, it also provides industry solutions and supporting bar code reading equipment, however, a technology company is at the bottom of the bar code industry's value chain. To put it bluntly, it is the most competitive and resource-less company. If it can use Google's own technology to direct the entire industry, as long as the company that is working on bar code projects in the future uses mobile phone bar code technology to buy its patents, it will have a monopoly. Although yirui has been working in this direction, such as taking part in the formulation of Chinese new code standards and making GS1 Mobile shopping standards, but as long as you read it, you will understand that these efforts are futile:

 

2. in foreign countries, European and American companies are not as prosperous as Japan and South Korea's bar code development..

Their own development history:

In the first phase, the company cooperated with the print media to print the QR code on the advertisements of newspapers and magazines. Users can scan the QR code to obtain the product details or coupons.

In the second stage, the company cooperates with mobile content providers (SP. There are many game manufacturers and content providers in South Korea. Every day, they publish two-dimensional codes on their mobile phones for different services. Consumers can scan the QR codes to find the desired content faster. Currently, ringtones and game downloads have become the most popular code scanning service in South Korea.

In the third stage, the company cooperates with retailers to print the QR code on the product packaging and supermarket windows to promote the product and issue coupons. This makes the QR code begin to enter the daily life of ordinary people.

 

Iv. Summary:

 

 

 

I am not optimistic about the QR code as a good marketing tool for advertising and marketing companies that use mobile phone QR codes as marketing tools. The reason why it cannot become a tool for the public's mobile phone AUDIENCE: the cultivation of user habits, rather than the adaptation of mobile terminals or the popularization of mobile Internet access. When every mobile phone user takes photos, it is not a matter of course to promote images and visual search, therefore, companies like advertising and marketing will surely be optimistic about the marketing value of visual search and image search in the future instead of the mobile phone QR code trend. This is from the perspective of marketing tools. However, the QR code still has its advantages in specific industrial applications. This is why the bar code industry is actually working on hundreds of companies.

In the future, the development of mobile Internet cannot be a replica of the traditional internet, nor is it independent of the traditional Internet. In fact, from the service perspective, we can determine a trend:

Traditional Internet and mobile Internet provide services for users, so how to make the services provided by your website more convenient for your users when they need them, this is an important reason for getting users.

Therefore, users can use your services whenever they need them. This service is provided at any time and anywhere as advertised by most companies, and allows users to accept your service philosophy.

When your service is provided like a user who needs tap water, it determines that the cultivation of your service and usage habits must be most likely accompanied by every moment of the user's life, simply put: cultivate your user habits every moment.

The above statement is basically impossible for a large number of Internet companies. Only one type of companies that can meet this standard: Chinese operators. Based on Mobile phone communication tools, Alibaba Cloud has made pervasive value-added services to advertising mobile phone users, allowing you to start up 24 hours a day with multiple mobile phones, people call, send text messages, send MMS messages, and customize mobile phone reports. Therefore, it is easy to see that operators will use Voice Search (12580 of China Mobile as an example) to occupy the dominant position of mobile phone search in the future.

The example of China Mobile is a profound example:

You need to have a basic service that is most likely to be used by users.

Back to the bar code company's analysis, if you want to do a mobile QR code marketing tool, you must rely on a specific business, this business is to provide content, information services, in the image description of this business: "All-media publishing, three-dimensional marketing", the explanation is as follows: All-media publishing refers to the content in the form of QR code advertisements printed through books and magazines, content in the form of QR code advertisements is displayed through websites, mobile phone reports, and mobile phone software. three-dimensional marketing refers to marketing activities in the form of forums and exhibitions, advertisement Marketing in the form of web game plug-ins on Internet websites and SNS websites, and marketing and promotion of mobile app store (software mall) services of mobile operators.

In order to provide services as needed, users must use various means (mobile phone reports, Internet websites, mobile phone websites, mobile phone software, text messages, and MMS) as needed) it is convenient to provide content and services to users.

For example, a book with a QR code to describe the route and consumption information. When a tourist carries this book to Hainan land, he will surely install the mobile phone software into his mobile phone in advance, and keep books in his bag to satisfy users' personalized needs, such: he wants to customize information about activities and consumption in Hainan within several days of his visit in Hainan, so that he can print the mobile phone reports on books, a QR code travel book and website can always provide services to users in a timely manner based on the desired way, so as to achieve the effect of "Whole-media publishing and three-dimensional marketing.

By saying this, you will naturally understand that the QR code service for "coupons" is much higher than the QR code service for "wedding.

Finally, for a QR code marketing company that does not have any content at present, the most urgent problem to be solved is to find the content that attracts users and then "digital publishing, leverage the advantages of mobile phone bar code and SP qualification to do a good job of "three-dimensional marketing". After an urgent problem is solved, you need to find out the content you want to attract users for a long time, in this way, users can be retained for a long time.

 

Today's chart: