Based on the four major elements of enterprise website construction, we will discuss how to build websites suitable for network marketing?

I. Seo standards for marketing websites

1. Supports generating static pages on the entire site to improve the search engine indexing quality.

2. Supports the automatic generation of sitemap. xml maps to increase the search engine indexing speed.

3. Support automatic generation of robots.txt to control the search engine indexing page.

4. Supports custom optimization keywords. You can add optimization keywords and increase the keyword specificity at will.

5. Supports custom meta tag titles, keyword, description, and smart matching.

6. You can customize the physical paths and file names of webpages.

7. Supports the physical folder and the name of the webpage file in Chinese and English.

8. Two-level domain name sub-station group structure design is supported.

9. Supports the web page cloning technology. you can clone an optimized old site webpage path from a new website with the corresponding content without losing traffic due to the revision.

10. Supports automatic and manual updates on webpages.

11. The physical path of the old version of the web page cannot be modified to prevent traffic loss.

 

2. website interface design standards for marketing websites

1. The layout of website data sections is distinct and clear, reflecting the business advantages of enterprises.

2. The website style and tone are suitable for the characteristics of the industry and give enterprises a good sensory impression.

3. It is best to use the DIV + CSS technology to make the webpage open faster.

4. Make sure that multiple browsers such as IE6, IE7, and Firefox are compatible so that each browser can browse normally.

5. The website interface and data must be completely separated. The multi-theme interface and multi-tone skin switch are supported. You can change the themes in different festivals and seasons to improve the website affinity.

6. Design a variety of advertisements for the website, that is, to activate the website atmosphere and facilitate the promotion of new products.

7. Do not use a pure flash page as the website homepage.

8. Do not design special webpage effects on webpagesCodeAdd too many original JS Code, which must be called externally.

9. Do not make the webpage content redundant, so that the content is highlighted and clear at a glance.

 

Iii. ease-of-use user experience standards for marketing websites

1. custom settings of the navigation bar. You can use any webpage on the website as the navigation bar.

2. Multi-Level directory tree menu support.

3. The content displayed in each data section on the webpage can be customized in the background.

4. The data in each section displayed on the website page can be freely controlled by display conditions, such as sorting conditions and Link Opening methods.

5. A powerful information navigation system can be configured to intelligently remind users of browsing behaviors and content they care about.

6. You must provide a "tag" browsing mode that complies with the Web2.0 concept. You can quickly view all the content associated with the website based on the keywords you are concerned about.

7. Set related labels for each webpage to help you locate new webpage content based on keywords.

8. List of products that support multiple effects orArticleList browsing mode.

9. the built-in powerful intra-site search engine provides the "quick browsing" function. You can view the details of the search results without opening a new webpage.

10. Configure powerful search functions for intra-site search, and display more keywords that users care about to customers.

11. Powerful cross-sub-site and cross-directory webpage-related content is required. Manual intervention can be used to associate webpages with users for browsing.

 

Iv. Integrity Mechanism standards for marketing websites

1. The website layout is clear and highlighted. The style design conforms to the special industry characteristics.

2. The content is easy to find, easy to query, and easy to understand.

3. The webpage can be opened quickly without any error link or dead link.

4. A clear contact information must be provided for each page so that you can browse the page offline after adding the page to your favorites.

5. Products are clearly classified and sorted by the primary node and secondary nodes. "tags" are supported for quick browsing.

6. Detailed product information, centered on easy-to-understand users. Relevant technical parameters or materials should be attached to the product as much as possible to help users learn more.

7. Set up the "purchase help" column to summarize and publish frequently asked questions during user procurement.

8. Set the "Frequently Asked Questions" column to publish frequently encountered problems of the customer's products to the user for query and browsing to Improve the Quality of after-sales service.

9. Update the website in a timely manner.

10. The website content structure should conform to the user's browsing habits. The content should not be misspelled or improperly used.

11. The website content must be related to your own enterprise or product, without adding irrelevant content to the website due to updates.

12. ensure the availability of all website functions without significant functional errors.

13. provide various legal business qualifications of the enterprise, and provide enlarged charts.

14. Website product information must be professional and organized.

15. The enterprise's scale, supply capability, and production cycle should be clearly stated.

16. Try to place authentic and continuous factory views or pictures of employees and customers.

17. A clear after-sales service commitment and service process should be established.

18. The payment method and contact information must be detailed.

19. Try to place some customer cases to reflect your strength without involving the company's confidentiality system.

20. If the enterprise website has passed third-party authentication, we recommend that you place the authentication mark in a prominent position on the website.

21. Install the instant messaging tool to answer your questions instantly.

22. Make sure that the answers are concise, accurate, and accurate!