Better association analysis cases than "Beer diapers"

A chicken and a pig are raised in the east and north of China. One day, I asked the pig, "what about the master? "The Pig said," I went out to buy mushrooms. "The chicken runs after listening to it. Pig said, "What are you running? "The chicken shouted:" When the master has the ability to buy vermicelli, don't run it! "

Before that, the most cited case of association analysis is the story of "beer and diapers, beer and diapers are about to exit the historical stage.

Makeup: Beer and diapers

In families with babies in the United States, a mother usually looks after the baby at home, and a young father goes to the supermarket to buy diapers. While buying diapers, my father often buys beer for himself by the way, so that beer and diapers may appear in the same shopping basket. If the young father can only buy one of the two items at the store, he is likely to stop shopping and go to another store until he can buy beer and diapers at the same time. Wal-Mart discovered this unique phenomenon and began to try to put beer and diapers in the same area in the store, so that young fathers could find the two items at the same time and quickly complete the shopping; the Walmart supermarket also allows these customers to buy two items at a time, instead of one, to get a good commodity sales revenue. This is the story of "beer and diapers.

Extended: view the essence through Phenomena

Cross-selling (cross-selling): it is to discover the various needs of an existing customer, in addition, various strategies and methods for cross-selling can be achieved through sales of a variety of related services or products to meet their needs. Simply put, it is to find different purchase needs on the same customer for sales promotion.

Another typical case of association analysis: Buy Apricot

An old lady went to the streets to buy some apricots, so she went to the first fruit stall. The old lady asked the stall owner, "How are you like this apricot ?" The vendor said, "My apricot is big and sweet." The old lady shook her head and walked away.

The old lady walked to 2nd fruit stalls and asked, "How are you like this apricot ?" "What do you want ?" The old lady replied, "I want to eat sour food ". The stall manager said, "I have sour Apricots. Please buy some. So the old lady bought some apricots and walked forward.

The old lady passed the third fruit stall and said, "What do you want to buy? The old lady said, "I want to buy some sour apricots," said the vendor. "Do you like sour apricots ?" The old lady replied, "My daughter-in-law is going to be pregnant and want to eat sour." The lord smiled and said, "You are blessed. I have kiwi fruit, which is very nutritious for pregnant women, if you want to do it, I wish you an early grandson.

As a result, the old lady, who bought apricot and kiwi, left happily.

All three classic cases tell us the importance of consumer behavior analysis, summarize and summarize consumer behavior habits in the shortest time, and provide direct services at the fastest speed, this is one of the goals of online or offline sales. From the perspective of data analysts, the results we obtain through data mining are only superficial phenomena, further investigation and communication, or can find the essence.

Via: Data Analysis Case

Better association analysis cases than "Beer diapers"