Bill Gates enterprise development strategy

Bill Gates enterprise development strategy

(Date)

Peter F. Drucker, a management guru, once pointed out in his book that at the beginning of an enterprise's establishment and operation, the first thing to do is to think about and set the purpose and mission of the enterprise.

Peter F. Drucker once pointed out in his book that at the beginning of an enterprise's establishment and operation, the first thing an enterprise needs to do is to think about and set its purpose and mission. He believes that every great company founder has their own Set a clear idea about the enterprise, so as to guide its future actions and decisions, rather than operating on intuition. Fred, who has made great achievements in the strategic management field David is also a hero. He even proposed that an enterprise should have a well-designed mission Declaration (missionstatement), which will form, promote, and evaluate its future business strategy. Important. (Related article: Gates retired unwilling to be lonely and ambitious to start his second business) This is just as if a strong-willed child has set a goal in his childhood, and he is likely to become the one he dreams of in the future. People are like this, and enterprises are also like this. In essence, an enterprise As defined by the Mission (GOAL) and business, when talking about Nike and ad, we will think that it represents an excellent sports clothing industry. When talking about Microsoft and SAP, will immediately think of its main product Windows And Enterprise ERP series. An outstanding enterprise leader should have a profound thought on the future business of the enterprise at the beginning, and be able to propose a firm and clear vision goal, and develop appropriate markets under its guidance. The strategy has been put into practice with no effort. If the target is a beacon in the distance, the strategy is to sail the ship to the beacon. Strategy is not a text game, but a product of insight, practical experience, and rational analysis. Answer a key question: how can we reach the Holy Land in our hearts. While Bill Gates are recognized as a business wizards, Microsoft is not the product of intuition and simple passion, because he knows exactly where Microsoft is going, and laid the correct strategic path for its journey. Bill Gates finally gained the dominant position in the software market by following the following six strategies: 1. Focus your efforts on capturing a market with potential and few competitors. 2. Try to enter the promising market early on a large scale. 3. Build your own territory. 4. Start with every possible aspect and path to build a bastion host that protects your territory. 5. Develop your business strategy for the total annual profit. 6. Make the consumer unable to refuse to use your product. Lack of long-term goals and limited competitive strategies is the weakness of many software enterprises in China. From the very beginning, they were not clear about themselves and had no way to answer their mission. No way to start, everything is "follow the feeling"; after entering the software industry, or blindly follow the trend to catch up with the industry boss, or simply choose the product market based on the interests of the driver, take a shot in another place, this is sad and hateful. . This kind of enterprise not only wastes its own capital and manpower, but also increases the disorderly competition of the software product or outsourcing market, making the entire industry more chaotic and price wars on the fly. Goals and strategies complement each other, with no goals and no strategy can be formulated. Without a strategy, the goals cannot be achieved. The goal tests endurance and the Strategy tests wisdom. With endurance and wisdom on the road, it is possible to achieve the original dream. Elab.icxo.com