Book Music said: Run the wrong track, "Black Technology" and more is in vain

If innovation starts with a "run" on the wrong track, "Black Technology" is no more than a vain one. For many of today's "black technology" as the selling point of innovative companies, Vectrex game is a great example.

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Wen/Zhang Shule

Originally contained in "People's posts and telecommunications," July 8, 2016 "Happy Travels" column 110

Smith Engineering company chose to use vector image technology as a game base for home games, in fact, have their own consideration. Their initial idea was to develop a mini arcade, or a device similar to a handheld game console, just to connect a monitor. Or we can understand it as a home game console that can be held with one hand. Smith Engineering is the first to make the arcade classic game "cross-border" to the home consoles and handheld, through portability and playability to conquer players. At the same time, the idea also considered the use of waste factors, because Smith engineering in the design of the game console, "accidentally" in a warehouse in Los Angeles to find other companies overproduction and become inventory of a batch of small monitors.

Such storylines are not uncommon. As mentioned in the earlier column, Nintendo's Game&watch, with the help of Sharp's overproduction of miniature LCD panels, is both portable and inexpensive. Basically the same period of Vectrex, take a similar strategy, perhaps illustrates the era of game consoles, just caught up with the electronic components manufacturers fierce competition after the overcapacity period.

The product can not be successful, it is now impossible to know, after all, history can not be assumed. The mini-arcade ended up not being listed, but at the insistence of another co-op company, zoomed the display into a 9-inch, completely turned into a home game console. But the machine's selling point has not changed, still want to through the "transplant" popular arcade game to conquer the living room players. The "transplant" shortcut is the same as the arcade-like vector graphic representation, so that in the graphical display and so on to maximize the essence of the arcade. At one point, Sega, who competed with Nintendo for home consoles, also had similar ideas, and Sega also launched a "transplant" arcade game-based home game console, but the outcome was bleak. Why?

Needless to say, and see the red and white machine sales of millions of the first 10 games, Super Mario series accounted for 4 seats, Cedar House legend accounted for 2 seats, the other is playing ducks, Tetris, motocross and golf. In addition to the Russian block was originally born on the computer, and eventually because the Nintendo into the red and white machine to flourish, the rest of the game is not with the arcade game. There are very few games that are "ported" to another platform that can be successful, either because of the complexity of the game, or because the "porting" of the graphics sounds is too different or because of the changing mood of the game, which is the problem of most "transplant" games. Even if the successful "transplant", there are often many changes. For example, 1981 appeared in the arcade of the popular game "Great King Kong", in the "transplant" to the red and white machine, despite the sales is also good, into the million sales list of the Top 40, but far less than the "jump" This "big King Kong" in the real protagonist "on their own" to become Mario as brilliant. 1994, the arcade game to "Super King Kong" and then fight red and white machine, in addition to adding new sets and plot, "jumping people" success to become the protagonist, only to calculate the salted fish, but because the development of red and white machine into the late, the game did not really become "money".

This may be related to another topic other than technology--ip (original works). The current game circle is precisely this as a hotspot, and often hope that the animation, literature and other IP "transplant" into the game, can always bring the failure is also IP. Perhaps the more technologically advanced Vectrex can really explain something--the result of laziness, and often failure.

Zhang Shule TMT Industry observers, game industry, the first people's book has "Pathfinder-the internet era of industry transformation Revolution", a drill to the ground seam in search of entrepreneurial vitality books. All major online stores and bookstores have sales.

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Book Music said: Run the wrong track, "Black Technology" and more is in vain