Borrow Baidu Hr Liu Dong event skillfully with micro-bo guide flow

Early 2012 Micro Bo on the most fire topic, is undoubtedly "China's most cattle e-commerce site"--12306.cn and one night the red Baidu hr Liu Dong Jocelin, Liu Dong Jocelin Sina Weibo fans in two days increased to 10 tens of thousands of, some say is hype, some say is accidental, concrete truth, We do not too much to discuss, I will say yesterday to use Baidu HR Liu Dong incident to my personal small station to import traffic some effect.

The traditional bar, forum, SNS promotion Everyone is very familiar with, but the use of micro-Bo guide Flow I was the first attempt, although it is a small attempt, but also enough to prove that the effect is not more than the traditional forum, paste the effect is poor. Because about 11 o'clock in the morning yesterday I posted a post about Liu Dong in the personal station, and then using Tencent Weibo post, as of the evening 00:00, the post was clicked 2W times, to my station to bring about 7000 IP.

Here's a screenshot of some of the data:

　　

Screenshot of Test effect

　　

Baidu Search Keyword screenshot

　　

Baidu Search timely micro-blog update screenshot

From the above data can prove that the use of micro-blog hotspot events, and then to reasonable forwarding and comments will bring good results, then I will briefly introduce some of my methods.

1, to predict the screening of hot

There are a lot of new things and topics on Weibo every day, what kind of topic can fire, what kind of topic can arouse attention and become the focus, which we have to judge, so choose what kind of content to promote is also very critical, I chose Baidu hr Liu Dong as the topic of this experiment, because I think this has the possibility of detonation: a, Baidu, B, have a face chest device, is the Internet otaku pursuit of the object; C, will certainly be a micro-BO platform and related media speculation; d, the end of the year, the Internet companies are engaged in the annual meeting, and she is the annual meeting to stand out, there is no reason to fire;

2, Certified micro-blog

After yesterday's test, found that Baidu's "latest micro-BO search" results show that the content is also the right to the weight of the points, I have had several unregistered friends (of whom a fan over 30,000) forwarded no one to show in the "latest microblogging search" results page, on the contrary, with Tencent and NetEase certified account, as long as the content of the release of a slightly processed , the "latest microblogging search" Results page will be displayed immediately. Visible, Baidu's latest micro-BO search results of the current crawl content is mainly based on Tencent micro-blog authentication of the user-oriented, so want to pass the Hot matter diversion volume, but also need to have a Tencent and NetEase certified Micro bo, Sina Baidu not to crawl, temporarily negligible, as for Sohu Weibo, because there is no certification account, only use the ordinary account hair, Not be crawled, so it is not good to conclude;

3, may bring some problems

The use of hot events to borrow micro-bo guide flow, will certainly bring some problems, because the amount of diversion around an event, it is impossible to send a micro-blog content on the line, it is necessary to send more than the relevant content, this will be to your microblog fans, may bring a lot of traffic to the site, but Weibo fans may fall, But this is not absolute, as long as the method is appropriate, these small problems are not a small problem.

An event is not enough to prove that the use of hot-spot events using micro-Bo guide The effect of flow, but I will continue to explore new hot events, more than a few experiments to see the most effect! above, just my superficial some of the tests, deficiencies also please master pointed out.