Break the "innovation dilemma" and make your business six new characters

Editor's note: This article is published in Strategyzer by the business model Canvas's parent Alexander Osterwalder. The Chinese version was compiled by Heaven Zhuhai, the father of the previously published business model canvas: The lack of innovation? How about a chief Business Officer (CE)? "In the sister chapter.

In the previous article, "The father of the business model canvas: weak innovation?" How about a chief Business Officer (CE)? , we have introduced a new role of "Chief entrepreneur" for the Enterprise's self-innovation and invention: a Benedict Shou who escort the innovation experiment culture in the big enterprise. The text was confined to the chief entrepreneurship (CE) This role is described in detail, this article will continue the article, the CE led by the role of the team to conduct a detailed analysis. That is, I give you a picture of the structure of the innovation Organization. Let's take a look at the key roles of an innovative team that explores new value propositions and business models within an enterprise.

Chief Entrepreneurship Officer (chief entrepreneur)

Let's quickly recall my description of the role in the Harvard Business Review. Ce is the Benedict Shou in large enterprises for the innovation of experimental culture escort, these innovative experiments will allow a certain degree of failure to occur, and let everyone learn from it. The goal of CE is to create a new growth engine with a 1 billion-dollar level of sustainability.

chief Investment Portfolio Manager (Chief Portfolio Manager)

The Chief portfolio manager is a very interesting role to ensure that the company is geared towards creating a portfolio of opportunities and business models for future growth. Some of these opportunities are certainly high risk, while others are less risky; the return of some opportunities is potentially possible, while others are certainly rewarded.

The job of CPM is to ensure that there is a wide range of these portfolios (different innovation projects) exist. This person must be very aware of the industry environment in which the company is located – in order to see if destructive technology is visible in the field of vision, to determine what the key factors affect that particular area, and then CPM can connect these combinations to the industry environment, so that companies can better find their place in the future.

Chief Venture Officer (chief Venture capitalist)

The chief VCs is responsible for allocating budgets and managing the finance rounds of internal innovation projects, which are most directly linked to the innovation projects of internal entrepreneurs.

In-house innovation projects are unlikely to get all the funding (budget) from the start, and they must be as likely as startups to win VCs in the process of being filled with war and smoke.

The chief VCs will provide Angel investments to make early investments in innovative projects, allowing project teams to validate upfront with minimal funding. When these trials prove feasible, VC will invest more money.

If you take a serious look at the organizational structure above, you will notice that the role of the chief VCs is in fact corresponding to the role of the CFO in the Enterprise, and the CFO assigns the budget to the existing business, while on the left of the chart, the CEO allocates the budget for the future career.

chief risk officer (Chief Risk Officer)

Some of the team's innovative projects within the enterprise may damage the brand and cause legal disputes. Ensuring legitimacy will be a significant constraint on innovation projects within an enterprise. And the chief risk officer's job is to solve these problems for these innovative teams. The role of the chief risk Officer (CRO) is to help entrepreneurs inside the enterprise figure out how they should operate their innovation projects without touching the legal line of fire to avoid getting the business into danger.

chief Internal Ambassador (Chief Internal Ambassador)

The chief internal ambassador is familiar with the organizational structure of the two companies within and around the company. It is well-versed in the resources, activities and patents that exist within the enterprise, and is trusted by the management of these resources.

The chief internal Ambassador ensures that the chief entrepreneur and the entire team are able to use these resources in consultation with the relevant personnel on how to use the company's clients, sales teams, corporate branding, and enterprise skills.

This role will be shown on the left side of the graph to focus on existing business model implementation of the Organization, and the right to explore new value propositions and business model of the organization of the bridge. Making smooth progress communication between the two organizations will be crucial to finding the right relationship between the two sides.

Entrepreneur (entrepreneurs)

Entrepreneurs create new businesses, and each entrepreneur is responsible for their own innovation projects. This role is more powerful than the product managers we normally perceive: they are real entrepreneurs, with very clear incentives to really put the treasure on the company's development.

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Break the "innovation dilemma" and make your business six new characters