Build a web site that matches Google's search engine

Since March 23, 2010 0 O'Clock Google officially withdrew from the mainland China market, Google search engine in China's market share has been declining, so far, Google search engine in China's market share of only 17.8%. Still, Google still occupies the first place in the global search engine market with 72.1% of its market share. Usually, SEO people in doing site optimization is mainly for Baidu, but if you want to do foreign trade, or can not do without Google search engine. Recently, a friend of the online explosive material, said a mention to do Google optimization, the applicant was scared away. Oh, it seems to do Google optimization is not easy ah, I believe that a lot of SEO people feel empathy.

If Baidu is the content of the king, the chain of the kingdom of the emperor, then I think Google is the content of the emperor, outside the chain for the king of the country. There's a big difference between the two algorithms, Google needs to adopt a different approach to the optimization of Baidu, the author of this period of time is also studying the method of Google optimization, but also a new station of a few less popular keywords squeezed on the homepage of Google, because the key words are not very popular, I feel convincing enough , so don't put it, but I still want to use this article to share Google optimization methods and ideas.

One, in-station optimization

1. The original content of high-quality, content for the emperor, needless to say, Google and Baidu, the same also like high-quality original articles.

2. The optimization of the structure of the station, we often hear that Google's robot than Baidu's spider to be strong, its crawling ability is very strong, so thought that even if do not spend what mind to do the structure optimization, robot can also be fully crawled, in fact, I think it is very dangerous idea, Google's robot is fully computerized, so we need to strengthen the site's internal optimization, to create a consistent robot crawling site structure. Specifically as follows:

A. Streamlined code, which is what we call the site to lose weight, because Google for healthy, concise site is very popular;

B. Regular internal links, internal links to orderly, otherwise it will cause robot can not find the site's focus;

C. The number of pages, SEO people know that too many pages are not conducive to the ranking of the site;

D. Anchor text, Google does not seem like Baidu, an anchor text can optimize a few keywords, such as "Website SEO optimization" This anchor text, for Baidu can be optimized at the same time "SEO optimization", "website optimization", "website seo", "seo optimization", "seo", "optimization" These words, and for Google this anchor text may only be optimized "SEO optimization." So for Google to do anchor text when the key words to choose the words must be accurate;

Second, external link optimization

For Baidu, as long as a page contains links to your site has been included, then your site will have a chain, and Google is completely different, Google's external links to the site is very strict assessment, only the real high-quality outside the chain will be Google identity is an outside chain. Therefore, we query outside the chain, usually can see a site has tens of thousands of Baidu outside the chain but only hundreds of or even dozens of of the Google outside the chain. So what kind of outside chain will be recognized by Google?

1. The richness of the form of the chain, text links, hypertext links, anchor text links, links are essential;

2. Relevance to the content of the site, whether Google or Baidu is very applicable, a fluorescent lamp site in the pure water site to stay outside the chain of Google is meaningless;

3. The stability of the chain, including the history of the other site, content, outside the chain, speed, host, domain name, page, weight value, etc...

4. The regional nature, which seems relatively fresh, usually we do not need to pay attention to Baidu outside the chain, but Google is not the same, do Google outside the chain will be to many of the English forum hair outside the chain, if you are a Chinese website, run to Europe and the United States English Forum, blog to build the chain, This is not valid for Google.

So when we do Google outside the chain, we just need to remember: the relevant content posted in the appropriate site, and naturally leave the site link, can make the link forever, to ensure the stability of the link!

Written at the end:

Whether to do Baidu optimization or Google optimization, must provide users with high-quality, high relevance, useful information for users, only such sites will be loved by users, only users love, search engines will pay attention to. We do the site optimization when doing every action to think about it, if there is no search engine we do like now do?

This article from Tangzhongliang blog http://rubberkeycn.com, respect the author, reprint please keep the link, thank you!