Business card-Business card design ratio

Create a business card for your friend tonight. I have read this article about the card proportion design.

Although the business card design is small, it is a complete picture, so there is a picture proportion and balance problem.

There are two aspects:

The first is the overall content of the business card design, including the proportional relationship between the scheme, business card design logo, and color block,

The second is the proportional relationship between border lines.

The following describes the ratios for your reference:

1. The ratio of gold to gold (Golden Division) is a kind of proportion that is widely used in design. The ratio of width to length of the rectangle is. 618. Postcards, business cards, cards, stamps, and national flags are common in daily life. The golden ratio was developed by French architect corbissé based on the ratio of the human body structure and mathematical principles. In the United States, a person named grepes used five rectangles with different proportions to perform a public opinion test on his business card design. The highest degree of recognition was the golden rectangle.

Gold ratio (1 ). Calculate the golden rectangle Based on the width of the side of the square. The method is as follows: first, the business card design calculates 1/2 points on one side of the square, and then uses this as the center of the circle, and uses the line between the point and its diagonal as the radius, draw an arc and hand it over the extension line on the bottom side of the square, the point of intersection is the endpoint of the long side of the golden rectangle.

Gold ratio (2 ). The business card is designed to be long on one side of a square. The method is as follows: first, the business card design calculates the midpoint of one side of the square, connects to its diagonal corner from the point, and then draws an arc around the center of the midpoint with a radius of 1/2, hand over the link from the midpoint to the diagonal corner, and design the business card with the diagonal corner as the center of the circle. Draw an arc with the intersection of the arc and the diagonal line as the radius and hand it over to the opposite side of the square, this is a golden rectangle formed by parallel lines.

2. The Fabric series is an approximate golden ratio. That is to say, the ratio of the golden rectangle is applied to the intervals obtained by the consecutively arranged line groups. It is a more elegant proportional shape. This kind of mathematical order is lively, and the comparison is obvious. The graphic structure is rich in changes and widely used. The method used to calculate the Fabric series is: The sum of the numbers of the adjacent two items of the series, which is used as the third value. For example, if the number of columns starts from 1, the first entry is 0 + 1 or 1. The third item is 1 + 1 = 2, the fourth item is 1 + 2 = 3, and the fifth item is 2 + 3 = 5 ...... and so on.

(6) Sign Design in business card design
Generally, the logo of a business card is provided by the user. However, sometimes the logo is also designed together with the business card design. In general enterprises, business cards of leaders and general employees have a dual representation. One is the collective representation of a business card, and the other is the representation of the owner of a business card design. The image of the former is mainly a sign, which shows how important a sign is in a small business card design. In the materials of business cards, the logo shape is simple, small, and unified. It has the most easily recognized visual effect in a moment, and is suitable for impressions, memories, and associations. This feature is the most important condition for business card design to attract attention and memory.

The design idea of the logo should focus on the following points:

1. personality characteristics. It strives to present a unique symbolic form that is easy to identify, clear, and eye-catching. It is different from its peers and similar logos.

2. transfer information. The image of a logo must be instant and express to convey the meaning, and play the role of a media.

3. small, small, and better. Trademark design must be accurate, vivid, and clear, and the artistic form should be more concentrated and representative. In this way, the subject of trademark design can be deepened.

Basic Forms of Trademark Design: 1. symbolic form with personality; 2. Character Form with personality; 3. Comprehensive form of character with personality and pattern; 4. Abstract ry with personality.

(7) outlines of business cards
A contour refers to the border shape of an image with an entity. This border can be either an image in the screen or a place in the screen. The mission of outlines is to quickly control the reader's line of sight and ensure the integrity of the screen. Do not make the outlines of business cards too strange, too dazzling, or overwhelming.

(8) The design of business cards is divided into two parts: one is the subject text and the other is the auxiliary description text. Topic text generally refers to the name and work unit of the business card holder. The auxiliary description text includes the title, communication method, and Organization address of the business card holder. Both the topic text and the auxiliary description text must follow the overall structure.

Pay attention to the following points in the composition arrangement:

1. The text of the business card design should be concise and summarized, the information should be delivered accurately, and the theme text and auxiliary description text should be differentiated. There must be differences between the subject text and the auxiliary description text in the use of fonts, and the scale of fonts should be different.

2. The layout section of the text should be neatly arranged, elegant, and elegant. Do not scatter without disorder. In our daily work, there are many business cards used for communication between us, and each person's reading on the design of business cards is pleasing to the eye, whether the text arrangement is reasonable is crucial to lock the reader's sight.

3. Visually, the line spacing must be greater than the padding. In this way, the lines can be neatly and clearly organized to help clear the visual fatigue generated during reading and read it again for readability.

4. the font of business cards should be standardized. The Office of press publication and the national text Committee issued the "management provision on the use of Chinese Characters in publications" as early as 1992, which emphasizes that, it must be simplified using the standardized words published multiple times by the country. In addition, there are few people who know traditional Chinese characters. it is inconvenient for users to print business cards in traditional Chinese characters.

5. The design of business cards for comparison between Chinese and foreign languages should be dominated by Chinese characters. The square structure of Chinese characters is visually more readable than any other foreign languages. It is easier to transfer information between Chinese and foreign business cards. In addition to the form, the design of business cards is more important than the design of business cards. The social communication scope of each person is complex and the business field is the same. Therefore, it is easier for more people to focus on Chinese.

6. The combination design and arrangement of texts in the business card design. In the design of a business card, the largest proportion of the business card is text, so the design and arrangement of text is very important. The combination and arrangement of texts that conform to the laws of artistic forms are equally elegant. (1) text design.

The text design of business cards is divided into two systems,

The first is the subject text. Generally, the topic text adopts the dignified and generous Hei hei,, and, and sometimes adopts the free body related to the work of the business card holder and the nature of the Unit, generally, the text size is slightly larger than that of the auxiliary text description.

The second is the auxiliary description text. The auxiliary description text is generally in, sometimes in bold or italic, and the word is slightly smaller.