Business model of video sharing websites in the United States

 
According to In-Stat's research data on the U.S. online video sharing Field, iResearch found that by 2010, the profit of video sharing websites in the advertising business will grow from $2006 in 80.6 million to $0.852 billion, a 10-fold increase. At the same time, the annual access volume of video sharing websites will reach 65 billion, which is 17 billion this year. The main business models of video sharing websites can be summarized as follows:
Freemium mode: free and post-paid
Freemium business model is free + premium, that is, a free-to-charge hybrid or "free value-added business model ". YouTube on a video sharing website may be a typical example of Freemium mode, that is, starting with a free app. Successful use of this business model the company has a common feature: users agree that it is indeed costly to provide paid services, and the paid services are indeed valuable to users. The key to this model is how to launch a paid service after quickly attracting user groups. This depends on three factors related to the User: who the user is, the user scale, and whether the user is a service price.
Share ad revenue models: win-win
Websites share ad revenue with users. This mode is similar to the ADsense advertising mode launched by Google. Clear profit ideas form a win-win situation: both video content producers, users, websites, and advertisers can benefit from this model. Revver.com and Eefoof.com are typical examples of revenue sharing models.
Eefoof.com operation process: according to its official instructions, the website collects statistics on the click-through rate of users' uploaded files every month, calculates the ad shares that users should obtain in sequence, and pays the user after accumulating $25. In addition to having high requirements on the copyright review mechanism, the Eefoof.com website must face competition from Google. After Google acquired YouTube, it is likely to launch a similar model. With Google's brand effect and advertising channels, it can easily occupy the online video sharing platform's advertising market.