Business Project investment attraction, logic and relevance of Brand placement

Brand placement is actually a pre-set of business planning and brand introduction in the early stage of project investment promotion. The basic sequence of placement is: first commercial positioning, second business planning, and finally brand preset or intention brand introduction, and then Brand placement.

When the brand is positioned, pay attention to the following aspects:

1. Logic of brand positioning and business positioning. That is to say, the Brand placement should be consistent with the commercial positioning. For example, if you cannot set certain brands in the professional market in the commercial complex, it will look amazing and affect the intention of other merchants to stay.

2. Brand placement must foster strengths and circumvent weaknesses in business placement. For example, if the brand is expressive, it must be a high-end brand to improve the overall commercial image. On the ground floor, the top floor or some middle floors, children's leisure and catering can be arranged to make up for the popularity of the dynamic line.

3. Pay attention to the consistency of the image when the brand falls into the position. It cannot be said that the LV store is opened next to the Qingfeng package shop. In this way, LV customers will suspect you are low and customers who eat steamed buns will not buy LV, are not benefited.

4. In the end, you can pay attention to the proper business format. For example, if there is Starbucks next to LV, customers who are tired of buying bags can sit in the cafe.

E-commerce platform investmentReminder: in fact, the most important thing for commercial brands is our expected customer group consumption habits. After studying the needs of these customers, you will know where to start. Of course, there are some more in-depth things here, such as the site selection requirements of various brands and the commercial efficiency of the project, which must be taken into account when the project is implemented.

Business Project investment attraction, logic and relevance of Brand placement