Case study: One day IP tens of thousands of sites of the revised sad Road

As an optimization staff, we always have to prepare for the site to upgrade the revision of the problem, and we also clearly understand the upgrade to the site's ranking of the traffic impact is huge, the more bones site to our site caused by the impact of the greater. When we do not have information, think of every situation encountered, but often some small details still can't stop the search engine for the site punishment. The author today's simple method of a day in the last year, the site of tens of thousands of sites to ignore the details of the problem caused by today's sad road. First of all, let's take a look at the sudden reduction in traffic caused by the search engine's penalty. As shown in the following illustration:

In the above figure we can see in the site before the revision, that is, December 21, the site's daily IP volume is still about 10,000. But the second day after the revision of the flow of traffic dropped to about 1400. The author makes a series of analysis for this flow fluctuation.

one: Using the 404 error page barely saved a bit of traffic, but this is only the tip of the iceberg

Because the author's site of the larger page, the main traffic is through the long tail of keywords, this can not be a large number of existing level two or three page to do redirection settings. The worst way to do this is to use the 404 error page. In the 404 error page settings need to pay attention to the point is that you can not jump directly to our homepage, but to give our visitors a choice of options to allow visitors to jump on their own, otherwise easily be mistaken for the search engine is a means of cheating. After the author set up 404 error pages, traffic has saved some, but compared to the loss of flow can only be said to be dwarfed.

Second: Adhere to the original content of the update can not keep the flow of lost

As the search engine found that the original page has not existed, the search engine will begin to delete the previous included pages, and at this time the site will begin to reduce the flow of traffic. And at this time, even if we insist on constantly update the original content, also can not retain the flow of loss, because at this time the weight of our site is the lowest time, will not get a good ranking. And because we have already deleted a lot of content caused by the search engine punishment, the search engine is not so fast will include your content, even if your content is original high-quality content. This will also cause the site to continue to reduce traffic.

Three: The theory of optimization is not the same as the actual situation

Before the site revision, I think a lot of people just stepped into the optimization industry will be the same as the author, will first go to chew a lot of tutorials and some of the principles we need to follow. But in fact, the search engine is constantly updated, and each site is not the same nature, a site is very effective method is not necessarily suitable for your site, we can not copy these theories. So in addition to the revision period to seriously deal with some of the details of our site to learn to analyze, to find belong to our site's revision strategy.

As an optimization staff, in the site will inevitably encounter a lot of revisions have not seen the problem, we should need to learn to analyze and adapt, can really make us progress in setbacks. This article by Healing Official road Http://www.erhaoshouzhang.com/yidaoguantu/A5, reprint please bring link