Chapter II Section II. selling combs to monks

2. Sell the combs to the monk
Liu Bei, Guan Yu, and Zhang Fei both successfully passed the primary election and became trial employees of the wonderful company. The company also specially arranged a three-day pre-job ABC training for them at the hsf-guan business resort. A is short for assertive. B is the abbreviation of beautiful. The original English meaning is beautiful. C is short for creative, and the original English intention is creative. Dong Zhuo explained:
A's opinion is not the stubbornness of the slot, but a good personal qualities and self-confidence;
The beauty of B is not the kind of beauty that has its own characteristics. It means that a well-trained professional performance can give customers a first impression;
C's idea means that you can add meaningful, developmental, new, and progressive stimuli to your work and life at any time, so that your work can be more meaningful and progressive.
"ABC is performance," he said. The company held this ABC pre-job training in the hope that everyone here can become an effective employee. After this ABC training, we arranged a practical question: one month as the trial period, each person sold 100 wonderful smart combs. Anyone who passes this question can prove that he is an effective person and can immediately become a formal employee of the wonderful company, enjoy 'salary of RMB + performance bonus."
The students were shocked and talked about: "How many combs can be sold in one month? Wrong? How is this possible ?"
Dong Zhuo made everyone quiet and further explained: "the reason for this practical question is that the company thinks that the idea of selecting a horse is not as good as that of horse racing. A really effective person is like a horse, just like a horse, a 'sec' is coming out, right? Do you know? Before you, someone even sold the comb to the monk and answered the question with a difficult sales skill. Since they can do it, why can't you do it ?"
The students were even more surprised: "someone successfully sold the comb to the monk? Who? How did he do it ?"
Dong Zhuo asked: "Yes, how can a monk buy a comb? As we all know, combs are used to comb hair, while monks are bald heads. It is against common sense to sell combs to monks without combs. However, although most people think this is impossible, there are still people who dare not do it, turning it impossible into a reality. Do you want to hear this legendary story ?"
The students said, "Think !"
As a result, Dong Zhuo, like the kindergarten aunt taught the children, asked everyone to listen correctly and then began to tell the story of selling combs to the monk:
This is a story of the wonderful start of a company. In order to select talents with true ABC performance, the company requires each candidate to undergo a test: sell 100 fantastic smart combs in horse racing mode and sell them to a specific group: monk. This strange question and question have a unique nature and are painstaking.
Almost all people are skeptical: selling combs to monks? How is this possible? Wrong? Many people have been fighting, but some people, A, B, and C, are brave enough to accept the challenge ...... When the deadline of one week expires, the three people returned to the company to report their respective sales practices. Mr. A only sold one, Mr. B sold 10, and Mr. C actually sold.
1 000. Why are the results of the same conditions so different? The company asks them to talk about their respective sales processes.
Mr. Jia said that he ran three temples and suffered from scolding and fight by countless monks, but still indomitable. He finally moved a monk and bought a comb.
Mr. B went to a famous mountain temple. Due to the high winds of the mountains, he blew the hair of the kind of good men who came to Xiangxiang. Mr. B found his accommodation and said, "It is disrespectful to the Buddha to put a wooden comb in front of each incense case for the good man to comb his hair ." The hold is justified. There were 10 incense cases in the temple, so I bought 10 combs.
Mr. Bing came to a famous and prosperous deep-mountain treasure temple and said to the abbot, "if you come to the incense, you will have a devout heart. The treasure temple should be given back and bless you with peace and good fortune, encourage multiple good deeds. I have a batch of combs, and your calligraphy is superb. You can engrave the words 'accumulate good combs 'and use them as gifts ." The abbot immediately bought combs.
The company believes that the three candidates represent three types of personnel in the marketing work, each with its own characteristics. Mr. A is a persistent salesman with the advantages of hard work, perseverance, and sincerity. Mr. B is good at observing things and reasoning and judgment, he was able to achieve sales with bold ideas and opportunities. Mr. Bing, through analysis and research on the target group, he was bold and creative, effective planning, and developed a new market demand. Thanks to Mr. C's extraordinary wisdom, the company decided to hire him as the head of the Marketing Department.
What's even more exciting is that Mr. Bing's "accumulation of good combs" is one-to-ten, ten-to-hundred-to-ten, with more and more prosperous incense. As a result, the abbot ordered Mr. C again. In this way, Mr. Bing not only sold 1 000 combs at a time, but also obtained excellent results from long-term orders, realizing the marketing work's optimization and maximization. For the company, the biggest achievement is not the order list, but the talented person who created Mr Bing.
Dong Zhuo said: "Do you know? That Mr. C is me! After 8 months as head of the marketing department at the wonderful company, I became the general manager of the company and was in charge of human resource development and management. I keep in mind that I started from a salesman and took this step to the present. At the same time, I also know that 70% of the bosses in the world have worked as salesmen. I believe that a salesman with ABC effectiveness should be able to sell any goods to anyone. I believe that you will have such a good salesman ."
Liu Bei raised his hand shyly and asked, "Dong Zong, you can still understand this ABC Theory, assertive and beauul ul, But it seems very difficult to implement creative ?"
Dong Zhuo said: "It is difficult to say it is difficult. It is not difficult to say it is difficult. I want to teach you two tips. First, we should learn to think differently and determine under what circumstances customers will purchase our products. The second trick is to learn how to draw customers' 'nonose '."
The students said, "Yes, the ox will follow it well only when it holds the ox's nose. Otherwise, it is impossible for the ox to be obedient, regardless of the ear or tail ."
Dong Zhuo said with a smile: "You only need to understand the secrets of these two tricks with your heart. You will be proud to be creative if you want to be creative in the future ."