China Mobile's 3G phase I full-service exposure includes 34 value-added services)

The reporter provided detailed information on the "China Mobile's first-stage 3G full-line business", which included 34 value-added business services, supports 3G popular services such as videophone, video sharing, video conferencing, multimedia ring tones, video messages, mobile TV, and POC, and many other services currently being promoted by China Mobile, such as Feixin, Mobile Phone mailbox, mobile phone banking, mobile phone reports, and bar code certificates. the following describes various value-added services: Videophone: The videophone service is a multimedia communication service integrating images and voice. It enables real-time communication like face-to-face communication, that is, both parties can see each other during the call. this service can change the traditional voice communication mode that only hears its voice and does not see its voice, and adds video images during the call process. Supplementary Service of videophone: Call display, call wait, call transfer and other services based on videophone. Video share: Also known as the video sharing service, refers to the process of voice calls, mobile phone users can share video, audio, image, and other files in the mobile phone camera in real time as needed. these files can be videos and images taken by users in real time, or stored locally on users' mobile phones. Video conferencing: supports instant or scheduled meetings by multiple parties, provides video and voice modes, and provides conference management and control functions. Video conferencing supports multiple audio and video calls and supports conference management and control, such as conference creation and closing, and conference speech control. A mobile user can call a voice call or video call to join a meeting. when a user adds a voice call to a meeting, the user can only receive the speech in the meeting. when a user adds a video call to a meeting, the user can receive the speech and video in the meeting. Multimedia ring tones: the multimedia ring tones service of a videophone is a 3G circuit-domain videophone service that is customized by the called user, when the system is called, the system provides users with a beautiful and pleasant multimedia video to replace the normal back-to-bell service. Video message: for the characteristics of 3G video phones, the system provides missed incoming call reminders, and allows the caller to notify the called user of the main information of a call by video or voice, multiple extraction methods are also provided. When the called party of a 3G video call is busy, out of service, shut down, and the called party applies for the video message service, the video call will be forwarded to the video message system, in the video navigation interface played by the video message system, the caller selects to record the video message and then hangs up. After the recording is complete, the called user will receive a text message or wap push (optional) notification from the new video email, prompt the called user to go to the video message system to watch the video message. the called user can extract messages through video call, voice call, email, web or WAP. Ring tones: the ring tones service is customized by the called (or main call) user to provide a pleasant music or a greeting to the main call user to replace the normal ring tones service. after the customer applies to activate the ring tones service, they can set their own personalized back-to-bell sounds. When the customer is called, they mainly ask the user to play personalized music or recordings instead of ordinary back-to-bell sounds. when the called user is busy, out of service, shut down, or other non-idle status, the voice notification provided by the original network system is still played. Mobile newspaper: China Mobile cooperates with mainstream media companies in China to provide users with timely information services (including news, sports, entertainment, culture, and life) through MMS, WAP, and SMS ). Barcode creden: encrypts and compiles original business information into a specific QR code. The codes are encapsulated based on the mobile phone terminal model and sent to the mobile phone terminal for display, you can use the QR code on your mobile phone to restore original business information on a dedicated read-only device and use it as a credential for transactions or identity recognition to support the completion of various e-commerce application processes. it has the advantages of large data storage capacity, fast reading speed, data encryption, and the ability to encode a variety of text, images, and even audio data; electronic identity authentication, information recognition, meet the Personalized Requirements of customer identification and transaction certificates. Mobile TV (streaming media): uses mobile communication networks to implement live video, on-demand video, and download services for content Sending and user management (unlike mobile TV broadcast ). PoC (push to talk over cellular): Based on the GPRS/EDGE/3G network, you can call by pressing the buttons. A group is pre-selected during use. When a call is made, you do not need to dial up. Press and hold the special key to send the voice to any member of the group at the same time. Wireless games: all kinds of application game services that are wirelessly downloaded to users through the China Mobile download platform. After the game is downloaded, run the application.ProgramNetwork support is no longer needed. The game interface is beautiful and friendly, and has strong entertaining and portable features. You can download apps to obtain more expressive games, meeting users' entertainment and leisure needs anytime and anywhere. Wireless Music Club: wireless music users who enjoy all music productsCommunity. Club members enjoy special agency or Preferential privileges on the consumption of various music products. They can not only download ringtones, cell phone ringtones, and music at a discount price, they also have special benefits such as attending star conferences, getting gifts from Star agencies, enjoying discounts for Alliance merchants, and preemptively enjoying the latest singles and purchasing the latest music mobile terminals. Music downloads and music walkthroughs are provided as wireless music club services. WAP Portal: A mobile phone-based wireless service portal provided by China Mobile. The customer accesses the WAP portal through the "one-click Internet access" of the mobile phone, you can browse all kinds of information, ringtones, chats, finance, and other application content. At the same time, WAP portals can also be used as integration portals for other cross-platform application products such as SMS, MMS, and IVR. Mobile phone search: The Search Engine function is introduced in Mobile Phone Wireless portals or other mobile communication means to collect and discover information in Mobile dream networks, wireless networks, the Internet, and other professional databases, understanding, extracting, organizing, and processing information to provide users with information retrieval and quick retrieval services. Mobile phone map: displays the user-friendly graphic or text interface on the mobile phone in the form of client, WAP, SMS, MMS, and STK card menus, you can use a graphic or text interface to locate yourself or others, search for city information, plan traffic routes, and other functions. In addition, you can use web access, directly present the relevant results or send the results to the user's mobile phone in the form of SMS/MMS/wappush. Mobile phone navigation: Install the mobile phone navigation client software on your mobile phone to obtain necessary path information and other transportation information in a certain way, the mobile phone navigation client identifies the path on the map and dynamically identifies the user Location Based on GPS/agps signals to implement the vehicle and road navigation functions. Music Search: Based on the search engine technology, it provides various types, forms, and wireless music searches anytime, anywhere. This Service integrates music resources such as ring tones music, WAP zhenling music, and IVR music. Through the China Mobile Communication Network, this service provides users with the search and download of music products such as SMS, WAP, and www. Feixin: it integrates multiple communication modes, including voice (IVR), SMS, and GPRS, covering real-time voice services, quasi-real-time text and small-data-volume communication services, and non-real-time communication services, implement various communication services and services such as text message, online message, voice chat, ring tones, online business halls, and file sharing Mobile Phone mailbox: includes basic functions and value-added functions. The basic functions meet the needs of most users for sending and receiving emails and email arrival reminders, value-added functions provide some users with the mail push function and the function of sending text messages and MMS via email. The mail system of provincial companies must provide basic functions for users and gradually provide value-added functions for users, the specific functions are described as follows: With the Eline Wide Area coverage: GPRS can roam 31 provinces and more than 200 cities across the country. WLAN networks cover nearly 700 hot spots in China. Always online: one access, stable access to Internet information. Diverse options: GPRS and WLAN wireless access methods. Easy to pay: the fee is settled on a monthly basis, and the Internet fee can be included in the mobile phone fee Fee. News: users can subscribe to the news business channel through a specific terminal, and receive the channel content in real time and display it on the phone's standby screen. The News Service organizes and provides content by channel, the provided content channels include weather and news. Enhanced after-sales service (DM): the enhanced after-sales service (DM) platform is a platform constructed in accordance with China Mobile Terminal Management specifications and can remotely provide users with parameter setting and software upgrade services; enhance the after-sales service (DM) platform to obtain the relationship between the host and card of the DM terminal, and perform statistical analysis on the terminal. Phone number Manager (PIM): The phone number Manager service means that the user keeps the information (such as communication records and schedules) on the mobile phone in a wireless or wired manner consistent with the network server, you can use multiple terminals and access methods to query and manage information services. you can store your personal information (address book) on a dedicated server. You can manage and call your personal information on a computer, mobile phone, or landline whenever necessary. Residential text message: a service refers to a service that provides personalized information services at a specified frequency for users in or out of a specific residential area at a specific time. based on the content and nature of published information, the business is divided into three types: public welfare information, industry service information, and commercial advertising. Ring tones: the ring tones service is customized by the called (or main call) user to provide a pleasant music or a greeting to the main call user to replace the normal ring tones service. after the customer applies to activate the ring tones service, they can set their own personalized back-to-bell sounds. When the customer is called, they mainly ask the user to play personalized music or recordings instead of ordinary back-to-bell sounds. when the called user is busy, out of service, shut down, or other non-idle status, the voice notification provided by the original network system is still played. Mobile Wallet: pay in real time using the background account bound to the mobile phone. Bar code recognition: for businesses that use mobile phones to read QR code images, users can use the camera function of mobile phones to obtain QR code images containing specific information, and use the "bar code recognition" business client software for decoding, mobile Internet access, business card reading, text message input, and telephone calls are triggered. Mobile Animation: a service that uses interactive vector graphics technology to produce Multimedia Animation content and provides download and playback of animation content on the terminal side through China Mobile Internet. Mobile Securities: The main functions include: stock market, expert information, online trading. Sailing: Make full use of the mobile phone's portability and convenience to provide users with various ways of information acquisition channels; provide Differentiated Services for different brands, and provide high-quality services for global users; provides a wide range of travel information queries, including flight information queries, air tickets and hotel information queries and ordering, and local catering and entertainment information queries. Provides pick-up reminders for friends and friends, solve the problem that the mobile phone cannot be used during the flight. 12580 Integrated Information Service: the service mainly serves the convenience, transportation, entertainment, business travel and other integrated information, so as to help users conveniently, efficiently and accurately obtain information. 12580 artificial voice access is adopted in the early stage of Integrated Information Service portals. According to the characteristics of information service, various access methods such as SMS, WAP, and Internet will be introduced in due time. 12586 mobile salon: provides a virtual voice chat Method for Chinese mobile customers by using mobile phone's portable features. this service enables one-to-one voice communication and multi-party meetings to meet the needs of communication and communication between users. 12590 speech magazine 1. Integrated entertainment: it refers to various entertainment-themed businesses, including jokes, gossip, and entertainment information; 2. Games: various services including phone games, such as role-playing and interactive TV games; 3. Image download: it refers to various services with the music ringtone download, ringtone customization, delivery, and image download themes; 4. General Education: it refers to various information services, including examination policies, course tutoring, and foreign language education; 5. Business Information: it refers to various information services including securities and stocks.

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