China's personal site Research shou ji zhi la casa

Personal website

Website Name: Home of mobile phone
URL: http://www.imobile.com.cn
Station Time: January 2002
World rankings: 691
Webmaster: Gao Chunhui
Stationmaster Age: 29 years old
E-mail:paulgao@yeah.net
Estimated income: 30,000 or so/month

About the home of mobile phones
Mobile phone home was founded in January 2002, only a short year, the flow of the fly up, the popularity of mobile phone-like web site from the eldest friend network (built in 1998). Then began to make money, and then a year later, mobile phone home or personal site, traffic continues to fly, and in Google input mobile phone word search, it ranked first. But the lack of income has not risen much. If you have a memory of China's internet history, you will find that the same row in Google's first mobile phone industry site owner is the first person in China webmaster-Gao Chunhui. That year has become a history, the history of China's Internet is too short, not worthy of our too much to go to the memories, here and seriously study a programmer-style personal website-Mobile home!

Mobile Home Location
from the end of last century, China's mobile phone users began to soar, now, almost all hands, I think, our great People's Republic of China can no longer call the old fashioned "Bicycle kingdom", it is called "the Kingdom of mobile phones." There are too many business opportunities around mobile phones in the countries where we have the most mobile phone users. However, the Professional mobile Web site is not much, do a good job is rare, few. Therefore, the mobile phone home positioning is very good!
The reason for the rapid rise in web traffic:
Mobile phone home site very late, late friends Network for 4 years, but it took only a year to high traffic and friends of the net, as of today, its world ranking has reached 691 (although Alexa can cheat, but for not cheating on the site, is still very useful. So the result, really not easy, Gao Chunhui in the end have what secret, it is worth us to study some. The author studied mobile phone home for a whole year, and into its internal. Finally found that he had no secret, summed up as follows:
1. This webmaster is a workaholic!
It is no exaggeration to call Gao Chunhui a workaholic, and the word is not enough to describe his efforts. How hard was he? , remember a few years ago in the media to see write Gao Chunhui article, said he is very hard, generally busy until midnight. At that time I think is the media hype estimate so write, not too believe. But now, I have to believe that he is an authentic professional network worm, is a super workaholic. However, I do not agree with this way of life, when one day, I suddenly found that I have become this way, suddenly confused whether we are playing the network, or the network playing us. Just three O ' time, he said to me on QQ: tomorrow to talk to the people of Samsung company. Get out early today ...
2. Experience: When I first met him, I asked him, how do you promote the website? He said that all the methods he could use were used. But to ask him what he had, he was not clear, and we could only say that he was experienced. Experience, the close approach is still inseparable from his efforts.

Mobile Home Domain name Analysis
I have always felt that the mobile phone home domain name is very difficult to remember, the first time to enter the mobile phone home. All need to rely on Google to help. Then I suggested to him that he would sign up for another sj007.com so I always use this domain name. But this domain name does not become the mobile phone home's main domain name.
The individual has always believed that the domain name is divided into four grades of the highest grade domain name is those who have meaning and very simple to remember the domain name. Like mail.com;
is actually a simple and easy to remember the domain name, the second is a simple and easy to remember the domain name, such as Hao123.com; the third is meaningful but difficult to remember, and the last one is meaningless and difficult to remember.
2002 years later, a meaningful and memorable domain name is almost gone, the rest of us the best choice is easy to remember, so someone else on your site will remember your Web site, help him later long to your site. For example, sj007.com I took the alphabet of the mobile phone and added a 007. To rub the impression of 007 in people's minds in order to remember URLs. Facilitate the formation of a better reputation.
However, mobile phone home is still to imobile.com.cn as the domain name, this domain name is not only CN, and the prefix is not interesting, because the combination of the phone's English words more than one letter, even if the homophonic read as "Love mobile phone." But also awkward, difficult to let people remember. In China, most people who hold mobile phones do not write the word mobile.
Personal feeling, mobile phone home originally chose domain name, not good enough.

Mobile home Operation Analysis
to the mobile phone home to the current resources, earning less than 30,000 yuan a month, really too little too little. If the mobile phone home again seriously, can definitely become China's best mobile phone industry website. Unfortunately, Gao Chunhui good long to engage in web sites, the single is not too good long commercial operation.
According to the personal experience of many years of web research, I think, personal site just started can play to do, to a certain column or their own selling points do very prominent, so easy in the absence of pressure, the unexpected development, but the site has a little bit of scale after the development, want faster, Must be a full range of professional operations.
The author believes that the mobile phone home from the beginning of last summer, has not been suitable to operate in a personal way, the need for a good team or company to operate, in order to allow it to achieve greater development, to obtain greater benefits. If you insist on personal, you can only let yourself more and more categories, tired do not know whether they are machines or people.
from the summer of 2003 to the summer of 2004, Gao Chunhui should be very tired. Nearly 30-year-old people, and still 16 hours a day busy online. It's not tiring to be strange. Today Gao Chunhui in QQ group to say to friends, he wants to sell website, then easy work, simple life, can have more time with wife and children, can have more time to experience the world outside the network.

Mobile Home Profit model analysis
Mobile Home is now mainly rely on three yuan, respectively, is advertising, mobile phone Accessories mall, SMS.
Advertising revenue currently accounts for the half of mobile phone homes, while the other two are part of the revenue stream. However, the author believes that the mobile phone home a lot of profit, but the above three aspects if it is a good company to operate, the monthly income can be at least 10 times times or even more than a hundredfold.
Advertising: The current mobile phone home advertising fee is too small because of the main reasons for the following:
1. There is too little advertising on the website. Mobile phone home now has a certain scale, can go to the direction of the industry portal, so that on the one hand can provide a richer content, on the other hand can have more ads for sale.
Web site Operations rules: If you do not have a strong foundation (operating capital, energy, professional talent), you do a new site, do not look good, all of a sudden do like a portal, as if there is nothing inside. Such a site is difficult to highlight their own characteristics, in addition to maintenance, operations will be very tired, often difficult to develop. Like martial arts novels in the strength of the people to practice the "big move", Kung Fu practice is not to practice their own disability. No foundation to do the site, you can choose their best, less competition or no competition, can highlight their characteristics and attractive sites. This way you can easily make the No.1 of the same kind. Development to a certain stage, there is a good foundation, you can get more content. You have to do this because you want to make more money.
2. Art is too bad too ugly: mobile phone industry enterprises, are rich in face-saving large enterprises. And many are relying on face to survive the mobile phone.
The majority of domestic brand mobile phones are so, these mobile phone operators have the brand and visibility. They pay special attention to their image. And the mobile phone home site is so difficult to see the lack of beauty so that people want to vomit art design. Although the domestic mobile phone brand competition is more and more fierce, although the mobile phone home site has huge traffic, cast on the above advertising effect will be very bad. But as soon as manufacturers take into account their brand's mailbox problem, they give up the mobile home site. This kind of thing mobile phone home experienced, but the mobile phone home has been revised not. Broken Rogau of many enthusiastic friends have told him this proposal, but he still refused to spend thousands of yuan to find a professional art to beautify this very lucrative website. Mobile home if put thousands of dollars to beautify, the return must be the cost of many times.