In the last one months of 2015, how can traditional companies seize the opportunity to struggle? Take advantage of the "Christmas" business opportunities, seize the "Internet +" era, make full use of the "Internet + Enterprise" crowdsourcing new model, can let the traditional enterprise quickly and the Internet, to obtain a new profit model, sharing the internet this huge wealth cake. The recent Christmas Eve, Xmas, and will give the internet a flurry of spree, shopping spree, and physical e-commerce are doing all kinds of Christmas activities to do promotional propaganda, in the online and offline combination of the promotion, more and more traditional enterprises began to transform, with the Internet, including food, film, The traditional industries, such as apparel and entertainment, have been using the Internet to make money. Even the stars are starting to use the Internet to do sideline, and other traditional business owners, why still stalled?
We all know that Lin Yi-round is a famous singer star, but there is also an identity food for Lin, who has done an observational analysis of the Internet food industry. He thinks the internet is developing rapidly, and the trend of Internet in traditional catering industry is irreversible. For the traditional catering industry enterprises, there are three points need to grasp, one is to use the Internet era crowd's willingness to share consumer psychology to build a brand, the second is to control product qualification, ensure food safety, three is to achieve process, standardization, industrialization. At the same time to use experiential consumption to build product reputation, improve the rate of re-purchase. We can see the "Internet + catering" of the new model, so that a star deep understanding of the traditional food and beverage development pattern is being overturned by the network. At present, the Internet has occupied a lot of consumer life time, and now a lot of friends to brush the micro-BO, this is not to say that we must keep up with the trend of the times, but our life is really inseparable from these things. We can see the active social interaction on Weibo, where we enjoy sharing, taking pictures before eating, and having a sense of affection. That is to say, now on the food of the brand quality, style has been asked. Through social intercourse, we want to express some things, consumption levels, values ... For the merchant, it is easy to use the Internet to achieve the purpose of brand communication.
Therefore, the traditional food and beverage industry should not be limited to the promotion and operation under the line, through the Internet traditional restaurant can obtain a wider marketing and promotion channels, for consumers is also more convenient. As before, the author of the company next to a newly opened fast food restaurant, the shop is not big, the façade is more than 10 square meters, but very clean and tidy, and the food is very tasty, due to the location of the store is relatively biased, there are many restaurants in the vicinity of the pressure is also very large. Opening a period of time the customer volume is not small, also in the lunch point will be some customers. I was also a chance to go to this shop, because other restaurants too many people to come here, but after eating it is quite delicious, is the location of the relatively biased. I am thinking that now online many do food and beverage takeout, why they do not consider the takeaway, the boss said they also want to do a takeaway website or mobile phone side of the takeaway app, but do not understand this aspect, do not know where to find programmers to do the site, so now only hair propaganda forms propaganda, nearby are companies and schools, So the tourists are actually very much, just don't know their home new shop. I have a friend just do is IT service crowdsourcing platform, if in the above to send a Web site needs, in the crowdsourcing platform to find some it technical staff can completely solve, so suggest the boss on the "Liberation" IT service crowdsourcing platform to see. Later, after a period of time, and went to the store to eat, the boss cheerfully told me that he in the crowdsourcing platform on a site to build a demand task, there are many it technical personnel to take orders, he finally selected a high praise rate is highly developed IT development team, developers are quite experienced, less than 3 weeks to make, and the site testing and follow-up maintenance promotion are very thoughtful. He now use the takeaway site to take out orders are particularly many, 89 in the morning someone to order takeout, business is much better than the original, he now often play, Weibo, surfing the internet to see information, has become a very internet thinking people.
In fact, the above case shows that people need to continue to study, continuous progress, and constantly to contact new things; Enterprises are the same, traditional enterprises want to change, need to lead the Internet thinking, need to have the traditional enterprise and the Internet, it must first have a corporate network site, whether it is a website or mobile promotion app, or a community outreach platform. and "Internet + Enterprise" crowdsourcing new model can let traditional enterprises speed up the Internet process, make full use of network resources, with the least cost and manpower, so that the network of IT technical personnel for the enterprise to complete IT service needs. There is also a national policy support for "crowdsourcing", and more and more enterprises in China will join in the development trend of the new mode of Internet crowdsourcing.
How do traditional businesses share this piece of Christmas's booming internet business?
