Color swatch and color representation in business card design

The design of the business card is a unique knowledge, the mastery of the foundation is conducive to the further implementation of the design, but also conducive to the design of the road to product design. Business card design key or to grasp a few embodiment of elements, according to the market card, summed up the following several key points:

First, the design of color block embodies

Business card design first to attract the attention of each other, only interested in each other, in order to enable the other party to focus on the contents of the business card. Therefore, the business card should not have any resistance to the decorative frame, and the soft line is better, and then induce the eye to move to the internal theme-based. Be sure to have a deep understanding of the color blocks on your business cards, to know that the color block can be divided into geometric and non-geometrical; Usually, the geometric color city has simple, concise, crisp feeling, but if its combination is too complex, it is easy to lose these characteristics, non-geometrical color block, can be divided into organic and accidental form two kinds; The images of nature exist, Known as organic, accidental formation is called a natural shape, also known as an accidental figure. Therefore, in the business card design more geometric actual performance block-based, at the same time with the proportion of gold, so that the whole business card looks stable, lively and balanced sense.

Generally speaking, the color block and the face and shape are closely related to the master; For example, we draw a square, at this time, the square in our consciousness has not yet formed the impression of the surface, but we put this square with black, then the consciousness of the surface gradually enhanced, so painted in the face of the formation of consciousness often has its meaning From here, it is learned that the form of consciousness is established in the front, the consciousness of the face is established in the latter, and there is also a movement of consciousness between the two, that is to see the shape, and then produce the surface, and finally, the color of the natural existence of the block.

In the business card design, it is important to note that there is a golden ratio, the ratio of gold is designed to be commonly used in the division design. Gold than the rational data proportion of the visual aesthetic, stable, lively and balanced sense, is the best point and proportion of visual design; In the layout of the composition, as long as the use of the principle of mystery, visual effects can reach a stable eye-pleasing picture. Gold is 1:1.618, 3:5, 5:8, 8:13, 12:21, 55:89.

Second, the color of business card design embodies

Color is a magical language that conveys information, such as blue, which evokes sweetness. Therefore, in the design of business cards, it is best to understand the company's corporate image, and then according to the industry in the enterprise appropriate choice of its lightness, saturation, and the combination of different colors.

Color is a complex language, it has the expression of emotions, sometimes people elated, sometimes want to make people thrilling, in addition to the visual effects, color also affect the sensory organs, such as * * * people associate to acid, soft color is tactile, very fragrant color is smell, It can be proved that the effect of color on human psychology and physiology is complex and diverse, so the business card designer in the color of the rule combination, it is best to first understand the company's corporate image. Color is a combination of media, the intensity of the color, not in the size of the area, but in the influence of the rule configuration, the color of the various, then from the characteristics of color, but also according to the hue size, position relationship.

Modern people have no color taboo, in turn to pursue the color combination of personality, as long as the consumer can feel strong feelings, you can successfully master the application of color cards, conversely, if not fully applied to the color of the color of the power generated by the colors, or the wrong color combination, and then good layout of the content, Also cannot arouse everybody to the business card content attention. Therefore, in the selection of business cards color paper logo, must be in line with the design of creative intentions, otherwise spread out the business card, may cause personal or corporate image destruction.

Third, the writing design performance

As we all know, the text is one of the most direct visual media in human daily life, so the text is used in the design industry, not only to convey the message, more is to have the function of decorative appreciation and enhance the impression. In the design of business cards, the expression of the form of text is particularly important. All-encompassing text design subject matter The design of the name is also the design of the font, but no design can be described as a very ingenious.

This article is partly from the network, Changsha design company Small compilation release, reproduced please indicate the source: http://www.zswysj.com/

Color swatch and color representation in business card design