Common sense of user experience-user experience design goals

The most important thing is to make the product useful, which refers to the user's needs. Apple's first PDA mobile phone, Newton, came out in 1990s, which is a very failed case. In those days, many people did not have the need for PDAs. Apple put more than 90% of its investment in his 1% market share, so the failure was inevitable.

The second is ease of use, which is critical. Products that are not easy to use are useless. There are more than one hundred and fifty brands of mobile phones on the market, and each mobile phone has 100 or 200 features. When a user buys this mobile phone, he does not know how to use it, more than one hundred features are actually five or six. If he doesn't understand what the product is for him, he may not spend money to buy the mobile phone. The product should let users know how to use it at a glance, rather than reading the manual. This is also a design direction.

The next direction of design is friendliness. At the earliest time, I joined the Baidu alliance. After Baidu approves the application, I sent an email saying: Baidu has already approved your participation in the Baidu alliance. Approval makes it very uncomfortable. Therefore, we would like to congratulate you on becoming a member of the Alliance. This feeling in words is also a detail of the user experience.

The purpose of visual design is to transmit information and make the product attractive. This appeal makes users feel this product is cute. "Apple" actually has the concept that it can attract users visually and fall in love with this product. Vision can create user viscosity.

When the first four are done well, they will be integrated into the brand. At this time, we can do a good job in marketing. The first four foundations are not well-developed. The more promotions there are, the worse the users will use them. He will leave immediately and will never come again. He will also tell another person that this is difficult to use.

A common mistake in user experience design is that direct development can be launched directly. Many people say that as a lab, I can see the results as soon as I get online. This is of course a correct idea. However, there are too many errors before the launch, which will greatly affect the outcome of the situation. In the beginning, we can make some accurate judgments and make some trade-offs. In the Internet lab, we can do better.

User requirements are fundamental, but user requirements are not necessarily Functions

Baidu launched the space six months ago. In terms of functions, it has no major changes compared with other similar products. It has three basic functions: Uploading articles, uploading pictures, and making friends. All these three functions are available in blogs and more functions are available. But at that time, most blogs, whether CSP or portal websites, could not solve the problem: speed. The performance is unstable. If the document is uploaded, you may not be able to log on. You may not be able to upload anything. In fact, the most basic requirement of users is speed and stability. Although Baidu only blogs, Baidu has a large platform, a lot of servers, and a lot of traffic. It can completely improve the user experience of these two users in terms of stability and speed, and then perform some other functions. Difficult products are doomed to fail. This is critical.

Baidu's search can be summarized in five words: quick and accurate, brand new and stable. Each word can be broken down into many small items, with all search engine PK, each word is followed by a user experience. A blog has hundreds of links and dozens of functions since it was launched. Many websites say that I can do this, but it is done abroad, like MySpace, I copied it. However, many Chinese users are actually different from American users. 70% of Chinese users are under the age of 30, focusing on entertainment rather than information search. In the United States, 70% are over 30 years old, which is very mature and rational. Many features won't be used by Chinese people. This means that the more features you add, the more complex the product is.

How to complete the usability task

In particular, do not ignore the power of words. When you registered an ebay account, step 2 and step 3. Step 3: "You only need to confirm in your email ". This sentence is very long. However, if a user does not read a word at a time, he scans the word at a glance, and his intention may be success. Remember the words "success" and he will leave without confirming the email. Ebay was changed to five big words: "It's about to succeed ". Five big words. I did not succeed. I want to write an email below for what I want to do. So a few words increase the registration rate of eBay by 10% to 20%, which is equivalent to bringing him 1 million of the final value every day.

How can users fall in love with your products?

It can be improved through vision to provide a feeling. That's why Baidu and Google are making holiday logos, because searching for this product is too common. Make a logo during the festival, and the user will have a feeling and emotion, and the viscosity will be better. We can improve this kind of things visually.

User Experience is a multi-Background ladder team

Why are there many backgrounds? First, you need to understand the user's needs. This is not easy. First, we need to study a lot from the perspectives of sociology, anthropology, and psychology. Then, technical personnel are required to simulate the UI technology or background technology. Visual experience should be viewed from the perspective of industrial design. These tasks must be done by people of different backgrounds. At the same time, it should be divided into engineers and product managers. Even some corporate executives and marketing personnel must work together. Why is it a ladder? Because first, you need to know people from various specialties, how do you work with them, and second, how do you know what they know. Both sides must develop together. In this way, the entire team becomes a complete team.

In addition, ue design is not designed by the user experience Department. Baidu set up the user experience department because the user experience Department can help other departments perform user experience more professionally and systematically.

Baidu's daily traffic of hundreds of millions can be greatly improved by a slight change. For example, adding or subtracting two words to the abstract of Baidu search results may affect 1 million of the income. The previous phrase on the Baidu homepage is "set Baidu as the homepage". The earliest phrase is "set Baidu as the homepage". Then, you can change the word to add more than thousands of clicks each day. What the user experience Department needs to do is to conduct command, rather than do professional tasks on its own. To let everyone think about the problem, they should work with other departments, provide more professional and systematic user experience information to other departments to help all personnel to do this.