Common Terms of Online Advertisement Pricing Model

CPA (cost-per-Action)
: The cost of each action, that is, the pricing model based on the actions each visitor takes on online advertising. There are special definitions of user actions, including forming a transaction, obtaining a registered user, or clicking on an online advertisement.

CPC (cost-per-click): the cost of each click. Fees are charged based on the number of clicks on an advertisement. For example, keyword advertisements generally adopt this pricing model.

CPM (cost per thousand
Impressions): the impression fee per thousand times. The cost of each display of the advertisement bar is 1000 impressions. CPM is one of the most common online advertising pricing models.

CPO (cost-per-order): Also known as cost-per-transaction, which is a billing method based on each order/transaction.

PPC (pay-per-click): It is a kind of online advertising pricing model based on the number of users who click ad or email information.

PPL (pay-per-lead): the pricing model that leads to payment every time a web advertisement is generated. For example, an advertising customer pays an advertising service provider for the online form of a visitor clicking an advertisement. This mode is often used in the network membership marketing model for the Alliance website Commission model.

PPS (pay-per-sale): a billing method based on the quantity of direct sales produced by online advertising.