Connection and difference between direct sales and sales

Connection and difference between direct sales and sales

1. The simplest definition of sales promotion is: sales promotion is to create people's needs. In other words, sales personnel use various sales techniques and techniques in a certain sales environment, persuade certain sales targets to accept certain activities and processes of sales objects. Simply put, it is the process of selling products to customers.

2. Direct selling involves all intermediate links (agent and wholesale ), direct face-to-face sales of products and consumers in the consumer's home or in the home, work place, or retail store of others. Direct selling is a product marketing method based on market growth and interpersonal communication.

From the definition of direct sales and sales, you can know that direct sales is a form of marketing, as long as any salesperson sells consumer goods or provides services in a face-to-face manner outside a fixed retail place, it is a direct sale.

Most people get in touch with the sales promotion products when they hear the direct sales. Every day, they take the products around and seek marketing promotions from their relatives and friends.

We all know that people do not like others to sell things to them. Whether it's ideas, opportunities, products, or training courses, if you sell things to others from a sales point of view, no matter how good things are, others are also disgusted. This is especially evident in the network direct selling industry. Sales Promotion makes the other Party feel that he is in a passive position, while recommendation and sharing will make the other Party feel that he has an active position. These are two completely different feelings. This is also human nature. People are born with free choice. Even the Bible mentions that God gives people the right to choose freely. In fact, what people pursue in their life is freedom, such as personal freedom, time freedom, and financial freedom. Therefore, people are most disgusted with any behavior that feels unfreedom. Sales promotion is a radical, disruptive, or passive, forced, or barely behavior. "People hate sales, but like to buy ."

What does this mean? That is to say, people are disgusted when you sell things to people, but they like it if you want them to buy things on their own. Why are many of our dealers not doing well is that this idea has not been turned over. They are desperate to instill in people the company's philosophy, products or training meetings. No matter the other party is not adaptive, does not like, or forced sales promotion. This will certainly be resentful and even resistant by many people. Whatever your ideas and products are, you can sell them to others, people can turn you out and trust you, hate you, and listen to your story? Many people outside of Internet Direct Selling do not actually understand Internet direct selling. However, your selling to them is in violation of human nature and will inevitably be disgusted and conflicted. Therefore, we also lose a lot of resources. It is a pity that the resources of dealers and consumers that could have been good are wasted.

Why have people had so many negative effects on multi-level direct sales in the past, Why have so many dealers been rejected or failed? One important reason is that the starting point is incorrect.