Consider website content from Network Marketing

has been advocating two web sites, one is for search engines, one is for the audience. Since more than 85% of the antecedents are generated by search engines, then we do not have any reason to reject it, after all, the flow of the king. But 95% of viewers leave after viewing the site, no longer contact the site owner, which means the content does not attract viewers Because of the content. So how to edit the content of the website? Original is the best, not original also want to do a "false" original bar.

So for search engines:

Determine the keywords for your Web page and then frequently appear in the article. The keyword frequency does not have the exact argument, has said 7%--9%, also has said 10%-12%, personally thinks, and our usual copy resembles, then on this foundation slightly does exaggerate can.

No more than 4 keywords per web page, said 4 is the upper limit of Baidu, let the content around the key words to expand. Keywords to appear in title, mate keywords, mate description. Suggest title and keywords not more than 4 keywords, description in 100 Chinese characters, as the current content summary, this summary can contain keywords. Key words highlighted. Add bold, italic, or H1 to the keyword. Some people say H1 is very difficult to see, you can of course use CSS to control the style of H1. Keywords in the Web page to appear in the top part of the copy, you can select a key link to the current page. Page content pages are connected to each other through the form of anchor text, and it is also important to do well within the chain.

From the perspective of the audience:

Marketing thinking: From the point of view of the audience to write, user-identified information more easily win trust. Have some promotional or marketing thinking, so that users become your customers. Should not be too long: Viewers visit the content of the site did not read, only scanning, basic Islands, do not let the content too long and affect the patience of visitors. There is a sense of hierarchy: content to have a master, the focus should be highlighted, such as bold, black fonts, such as the key mark. Visual Guide: In the picture, color, animation and other use to guide the customer's thinking, avoid causing visual interference.