Content for the age of the King: Search engine will stare at the blog?

Content for the king in SEO early on employed, a lot of previous SEO articles, no matter how much saliva dancing SEO technology, the final summary of the time will often come to a "content most important, the content is the basis of everything." But really implementation up, not many people can do the content to achieve the ultimate, because the content construction is a painful protracted war.

The last year or two, the search engine transformation flavor is more strong, the user experience this piece grasping relatively strict, natural to content frequently put forward high request. This is the competition between search engines, on the other hand, micro-credit micro-bo this new media diversion. In particular, the micro-letter public number This tool, and the user's intimate relationship determines that its content must be attractive enough, otherwise the user at any time over face not. This "food to the mouth" tool, is a person "spoiled" tool. From then on, the search engine struggled to typing different keywords and then laboriously rummaging for the information they need, it seems very difficult.

Therefore, by means of livelihood, search engine to slowly change the image of arrogance, is now obviously in favor of users, to do everything possible to improve user experience, to take measures are inseparable from the two major themes: first, let users search easily, such as the vertical search, the opening of language search function and so on. Second, there is something to search, that is, the construction of content Library, this is a big project.

The search is easy to talk about today, many of them are technical problems. Today we'll talk about this piece of content. If you have a long-term focus on the information form of search engines (especially Baidu), you should be aware of the following subtle changes:

1, the search engine slowly clears the fragmented information.

Fragmented information is inherently inconsistent with the traditional search results of a type of information, belongs to the search engine garbage, previously because did not find the export, so stranded in the search engine database. Now, search engines are slowly cleaning them out of the library. The thin pages that have only one or two words in the text will become less.

2, the search engine speeds up the update frequency of the database.

Do SEO people may find that the current snapshot update more frequently, ranking can not be a row is a big six months, this is the search database to speed up the update of the signs. This practice is actually to avoid excessive outdated information in search results stranded, affecting the user experience.

3, the proportion of home search results is decreasing, the proportion of content page is increasing.

Although the homepage is a website's eldest page, but often does not have "the first time gives the answer" the function, this is contrary to the search experience one obstacle, therefore this homepage first priority mechanism will slowly be weakened.

4, no longer let the same site occupy too many search results.

You can think that this is a search engine in antitrust, but it is more hope that there are more first-class professional website, so that more long tail words can flesh and blood, to provide unique value.

5, protect the original.

This is Baidu has been working hard but is always an aspect of fart, the world article copied and copied, scrambled and fried the situation has not been curbed. But the situation forced the search engine to increase the investment.

All of this shows that search is moving in the direction of refinement, and the value of the long tail is becoming more and more prominent. You will find that after several rounds of cleaning, now the rest of the leftovers, the search engine's own products accounted for a rise in the proportion, especially the various encyclopedia information.

In fact, encyclopedia information is the most standard information template of search engine database, and it is also the most worthy information template of all pages. All the way down, the size of the title Gonggongzhengzheng, plate information rich sense of hierarchy, the most conducive to search engine index.

However, the encyclopedia information has two short boards and the current search user experience is inconsistent.

1, it is too boring. Don't you think? are some academic explanations, pictures and less, the chain and many, so that users how to chew it?

2, all-inclusive, interfered with small and fine. Enrich the long tail word is the search engine is trying to a direction, this encyclopedia covers too much information, easy to form a ranking monopoly, so long tail words difficult to have the sun.

Therefore, the encyclopedia of this information model must not be cleared, but must be variant. Become what? First of all to become lively and cute, not so boring. Second, we must not lose the majesty of Information model, to maintain the image of classic information and strong media attributes.

Blog!

I'm afraid it's not a blog to be able to take this responsibility. The blog post here is not about journals, but about some articles that can satisfy the public taste. Compared with Wikipedia, they are much more interesting, can be illustrated, and the language is more vivid. Second, the blog's angle is relatively small, can fill a lot of long tail words vacancy. Again, the blog can carry more rich materials and functions, such as video music, E-book download and so on.

From Baidu nearly six months of adjustment can see this trend: vigorously promote Baidu experience and Baidu Library (author certification, direct money, points, etc.), Baidu Network to participate in the rankings.

But the current situation is: Bowen is too scarce, especially in the field of professional Bowen, now can see more I am afraid is SEO and webmaster-related blog. This with the original protection intensity of the same as the dog is a lot of relationship, a write out is rudely tampered with embezzlement, take turns raped 100 times times still not name, who is willing to share the knowledge out AH.

Foreign original protection may be a little better, so there are a lot of people blogging. and the general corporate website will have "blog" This column, dedicated to share knowledge, which is also the need for SEO and content marketing. At present, the domestic search engine is carrying out information transformation and strengthen the original protection, the practice of opening blog can be used for reference.

Two days ago, CCTV exposed a message about micro-letter, causing a great sensation, the title is: micro-letter public accounts into rumors and false advertising hotbeds. Rumor is not intentional, but understand the professional knowledge of people really little, just a bunch of unprofessional marketers in the rumors, the previous search engine things continue to get the micro-letter fried, scrambled to fry or those things, fresh original information is not much.

So, in the days to come, to protect the original strength can be how much? will more and more people write blogs? Should the blog be used in SEO strategy? I think it's no problem to start walking in this direction right now, but don't step too far, or else it will hurt yourself. Everything must follow the national conditions of China's internet to go, grasp the good rhythm.

Article Copyright: Hangzhou Portuguese Training Http://www.putaoyayu.org, reproduced please attach links, thank you.