Content relevance of key factors in keyword ranking

Content relevance, we all know, is the core of keyword ranking. Let's review the initial design principle of the search engine tutorial, that is, to determine whether the article is most relevant through the relevance of keywords and the content of the article, that is, the keyword density we often call, the higher the density, the better our keyword ranking. However, another problem is involved here. The higher the keyword density, the easier it is. We can accumulate keywords. In this case, the keyword density is not guaranteed? Therefore, in order to prevent such cheating behaviors that affect the fairness, the search engine adopts a filtering computing program. If the build-up accumulation is discovered, it will be punished by the search engine.

Later, Li Yanhong's hypertext link analysis technology helped solve this problem. Makes keyword sorting more equitable. Maybe, when I talk about it, many friends will think that the keyword density, that is, the matching relationship between the keyword and the content, is no longer important. In fact, this is not the case. Keyword relevance still plays an important role till now. This is because the transaction market for linked resources is established (typically the webmaster forum, such as A5, the link transaction section of the owner Forum ). This allows the establishment of external chain resources in a very short period of time, which also makes the natural external chain reference speed of good articles not as fast as the accumulation speed of links purchased by a waste station. In this case, content quality is particularly important. Next, we will discuss how to establish the relevance of the content.

Two key points of content relevance

First, the content must be closely related to the keywords optimized by the user. Let's take an example: for example, the website you operate is to sell your company's products, you must ensure that the products you sell have a high degree of relevance with the keywords you choose and the titles and descriptions you have created. In other words, it is not necessary to sell dog meat. Of course, it is only related. It must be completely related. Whether your product is a service or an actual product. You cannot search for multiple keywords to match the product because you increase your turnover. For example, if your webpage mainly sells SEO training services, you are not recommended to optimize keywords such as website optimization tutorials. Although it is correlated, it is not completely matched. Of course, there are numerous examples.

Second, the content must enrich the description of each aspect of the keyword and ensure the number of times (density) the keyword appears ).

Of course, I have repeatedly stressed that we should not intentionally accumulate keywords, but should take into account the user's reading and understanding of the page. The simpler the, the dummies the better. This will save the user time. I have read through a large number of product websites. Many product category pages are too simple, and even only the model and price of a single product are marked. In fact, although these are also very important, the information provided is too simple. Users want to see more details about the product and third-party views (such as comments from other users on the product .). Many friends have said that it is difficult to find user requirements for different industries. In fact, it is very simple. First, you can ask users in this industry. Of course, they can only serve as a reference. Maybe they answer you one thing, and there is another thing about querying the Internet. Second, we suggest you refer to Baidu and Baidu. These two huge communities provide a large amount of user information, and you only need to go to your products, you can see a variety of user problems. And obtain the information to answer. In this way, you can do a better job of your products.

I will talk about the relevance of the content here. To sum up, the relevance of the content is actually the same as the requirements for writing in elementary school. The requirement of the essay is that the essay is relevant and rich, and there is no nonsense. Adding a verb to describe it is a good article. In fact, the same is true for our optimization. No matter what page you make, you must first consider the user. Think more and write more. Then, you only need to comply with the requirements of the search engine to make the keyword of the article have a good ranking. In this way, you can obtain the traffic for profit.