Cool 62 Unique business models

"I think of myself as a very fortunate person who has the opportunity to experience a variety of life and professional roles in life: A man who lives in the capital in a remote northeastern countryside, and a person who studies mathematics (Nankai) and who works in personnel work (MOTO) and editor-in-chief (SOHU). A person who is employed in the most modern internet industry but obsessed with national studies and history. My ambition is to combine Chinese traditional sinology with modern Western enterprise management, middle school as the body, Western learning as the use, framework for the phase, figuring out a set of Chinese management road.
--Li Shanyou

Li Shanyou, Chairman and CEO of 酷6网, has served as senior Vice president and editor-in-chief of Sohu, and has been engaged in human resource management for many years before. April 2006 left Sohu and founded 酷6网 (ku6.com)---first video sharing portal.

Cool 6 Li Shanyou: Two different modes of business operation

December 28, 2007 Edit: Dragon Peach

"My business is full of luck, and it's only after I start to find out that the actual difficulties are 10 times times worse than the worst I can think of." I hope that in 2009 around the time can achieve "I am idle" status, technical personnel entrepreneurship and non-technical entrepreneurship have their own troubles, another 10 years, I hope to walk into the fourth stage of my life, to school as a teacher. ”

"In October 2006, we started financing, and in November we were fortunate to meet investors ——— DFG." We hit as if we had found a bosom friend. 10 days later, the other party gave the investment project book, 13 days after the fund is in place. ”

　　Venture to find investment full of luck color

　　Remember: Why do you choose to make a video when you leave the post of editor-in-chief of Sohu and choose to start a business? This area should not have been familiar to you before.

　　friend: The decision to do video comes from my judgment on the industry. China's Internet development can be divided into several major stages, the first stage of development is Sohu, Sina, Yahoo and other portals of the development of the second stage is Baidu, Google and other search engine development. Now, China's Internet development has entered the stage of video development. If the last stage you because did not invest Baidu, Google and regret, then today if not invest in video will be your lifelong regret. In fact, I do not have much contact with the video, not too much knowledge of the industry, but I believe that the video, firmly believe that this is a huge potential and development prospects of the industry.

　　Remember: specifically, where does your confidence come from?

　　friend: bill. Gates once said: "5 years from now, no one will watch TV in front of the TV, but through the Internet." China's broadband users are starting to outpace the narrowband, which means nearly 2/3 of internet users can watch the video. The use of flash formats makes a single video footprint smaller, like the road is wider than before, the car is smaller than before, so the car runs faster. This change in physical environment plus the web2.0 mode of N to n enabled the 2006 to become China's year of video.

N to n mode broke the previous kind we do content to the user to see the 1 to n mode, it shows is the user to create content to see users, users pay money to netizens. There is a huge development space in this model. In short, I am convinced that the industry has broad prospects for development, so I began to study the video industry in early 2006, and then began to do video.

　　Note: It is said that you are looking for venture capital in a surprising speed, the factor of luck.

　　friend: living in such an era full of opportunities, which in itself is very fortunate, I am grateful for this era. specifically to my business, is also full of luck color.

I made the video to say that the industry started relatively late, and I only invested 2 million. But luckily, we were surprisingly successful in finding the investors. April 17, 2006, I left Sohu, June 1 My new company was established, September 10, the company officially online, October we started financing, November we are fortunate to meet the current investors ——— DFG. We hit as if we had found a bosom friend. 10 days later, the other party gave the investment project book, 13 days after the fund is in place. In short, the latest on the line, with the least initial investment has been so large-scale investment, meet such a harmonious investment partners, I think is a lucky.

Do video, industry competition is very fierce

"I have always felt that the difficulties faced by the industry as a whole are not too difficult for individuals," he said. ”

　　Remember: as a successor, how do you feel about your current position in the industry?

　　friend: I think it is incomplete to talk about China's video website without mentioning cool 6. Today's cool 6 should be ranked in the top three of Chinese video sites. We have a year to develop to the present, really feel very proud.

Everyone mentioned that cool 6 o'clock is emotional, because it contains a lot of stories, including my own story, the story of our business and so on. Cool 6 is an emerging force, is a vivid image. Now think about how things are going so smoothly that they may not be able to relate to the resources that have been accumulated for a long time.

　　Note: You may enter later found that the video site This 2 years suddenly become very competitive, some people even think that the stage of Life-and-death, what do you think You can succeed? Where is your core competency?

　　friend: I think the biggest difference between us and our competitors is that we have two different modes of business operation: a pattern called "Make money Together". Users upload video to cool 6来, we are in the back of the ads, we give users divided into 10%-50%, together to make money, to achieve a win. I remember a friend of Fuzhou in our here uploaded a ring tone, 15 days she earned 5000 yuan. This mode makes cool 6 upload volume is very high, we now daily upload volume is generally maintained between 350,000. Do video site will involve copyright issues, we guarantee 7 days a week, 24 hours a day to upload video to the user to audit, we and original together, also expressed our respect for copyright.

Another model is called "Creative people do". We all know that there are a lot of implanted ads in movies and television, and we're now going to embed ads in videos, combine ads with content, and spot ads while playing video. So far, this model has brought us a revenue of more than 10 million yuan. These two models may be a different place from our competitors in the initial stage.

　　Remember: do network video, the entire industry is facing copyright issues, if you can not solve these problems?

　　friend: I always feel that the difficulties facing the whole industry are not too great for individuals. There will always be winners in this industry, I don't have to run too fast, as long as one step faster than others, it is likely to succeed. This is the time to spell the executive power, compared to the ability to integrate resources.

A person's ability and energy is limited, 100 things may only do one thing, how to do? This will depend on the internal team, external partners. In the face of difficulties will find that the past accumulation of resources began to play a role, there are so many friends to help me, I feel really lucky.

The difficulty of transition from manager to boss

"When I was a professional manager, I only need to care about a certain piece of the cause of the line, but as the boss needs to be concerned about the cause of all aspects of the feeling of pressure is very large, not entrepreneurial is not realized." ”