Credit is word of mouth-spoqa: helping sellers find regular customers through users' social networks

So many daily group buying websites in China cannot survive, Therefore, a group buying model based on high consumer loyalty is urgently needed. In South Korea, A total of 600 group buying websites inevitably face the same pressure. However, currently, Spoqa, a Korean startup, is determined to solve this problem, Let those merchants get rid of the potential harm of one-time transactions. To put it simply, Spoqa is the bonus points of the mobile version combined with the social concept.

Richard Choi, co-founder and CEO of spoqa, explained: "There are many problems with social commerce. A survey shows that,Groupon's restaurant discount of 42% is not profitable,We hope to solve this problem ."

Spoqa wants to generate continuous transactions,Rather than attracting users at a low price, there are few regular customers in one-time transactions.

So how does spoqa do it? Preferred,When a user buys a pizza or shoes from spoqa's partnerThey can use the mobile client to obtain points when using products. After payment,Users can choose to tell their friends where they bought something,Because spoqa provides location-based servers like FoursquareService,In this way, users can easily publish information to Facebook and twitSuch as ter.If their friends go to this store for consumption,Users and their friends can earn points.This pyramid promotion model can make users become ambassadors of certain brands.Points can be exchanged for cash and commodities can be purchased,This is similar to the airline's mileage accumulation plan.Points can be accumulated through your friends,However, the consumption of friends does not increase your points.

Richard said, "a real social business system means that,Your shopping may affect your friends' shopping decisions.We have added some gameplay elements,For example, we set a time limit (several hours or days) for points ).Because if you bought something a year ago and your friend bought it a year later,It is obviously unfair to sellers to calculate all these points.If you are an experienced Twitter user,You posted a message saying that you have tasted very delicious soups in a local restaurant,As a result, many people go to consume and taste this kind of soup,This can quickly increase sales of the restaurant.In this way, the user will re-consume and introduce the consumption produced by promotion,It can bring more benefits to sellers ."

South Koreans like coffee very much, and Seoul has a lot of great coffee shops.Richard believes that spoqa can help the coffee to highlight its characteristics,This social promotion mechanism can be used to attract more and more regular customers and new customers.People to benefit both sellers and consumers.

Spoqa plans to open its platform so that merchants can upload information by themselves,Make appropriate discounts by yourself. At the beginning, this business model was free of charge,However, fees may be charged based on the data information associated with the user's social network.

Although it is still in the testing stage, spoqa has started its operation,And get the merchant's response, because"The Group Buying model that merchants have paid a discount but cannot obtain regular customers is already very bad.."

Richard joked,"We hope spoqa can become powerful enough,Even airlines use it to complete their customer promotion plans ."