Cultivate quality blog to build high quality outer chain

Blog, also known as weblog, blog or tribal court, is a personal management, irregular release of new articles website. Articles on blogs are usually arranged in reverse order from new to old according to the time of publication. In the blog can arbitrarily add text, pictures, links and so on. For search engine optimization, external links because of the uncontrollable, so the search engine generally will be external links as a keyword ranking algorithm more important factor to see. With the new network application, the emergence of blog, to the external link building provides a slightly gray opportunity: Seoer can use the blog, the appropriate control of external links in order to achieve better SEO effect.

For the website builders and Seoer, the high weight blog, for the website construction, the network brand establishment, the popularity, the flow all has the positive and the effective function. In the appropriate range of modest blog promotion, the effect is relatively good. Let's talk about how to develop a quality blog. With the help of the related functions of the third Party blog platform, this paper introduces the typical steps of brand maintenance and external link construction of high quality blog.

　　The choice of free blog platform and blog creation

Seoer If you want to do the external link construction of the blog, you should first choose the appropriate blog platform, and get the qualifications to publish blog posts, that is, register and create a blog.

Generally speaking, the current domestic blog platform is relatively fire, popularity is also relatively prosperous, seoer should choose and their own website theme-related, and the site sales of products of the potential audience more consistent with the blog platform.

In the choice of popularity, according to the number of visits and high visibility of the blog platform, we can use the Alexa rankings to do a ballpark comparison. Like the domestic well-known platform has, Sina blog, NetEase blog, Baidu space, blog bus and so on.

　Identify a valuable theme and construction goal for the blog

Before starting a specific blog update, you need to identify the blog theme and determine the goal of creating a blog. Identify the theme of the blog, which is the same as determining the theme of the site, to determine the theme of the blog after the construction, such as: Bowen writing, flow guidance, the construction of the chain and other points direction.

Blog building here, refers to the use of blog advertising site, or the site's products or brands, the establishment of a professional blog platform. For the enterprise-type Web site, the real blog marketing is based on the original, professional content to attract potential buyers, cultivate a group of faithful blog readers, in the reader group to build trust, authority, form a blog brand, and then affect the reader's thinking and purchase decisions.

　Third, blog content planning and updating

After you've identified the goal of blogging, you can start blogging. When the blog is set up and the post is ready, it needs to be continuously updated with the blog building plan in the previous step.

In the blog writing aspect, actually and the website content construction is similar, chooses the good title, the content, uses the clear structure, the outstanding typesetting and so on. The specific approach here is not to do more introduction, we can refer to Baidu Library of relevant knowledge.

To play the long-term value of blogging, you need to work tirelessly to write. Regular, stable blog update, in time to seize the reader's eyeball, grasp the latest trend for the blog brand building to bring greater help.

　Iv. planning for external links in blog posts

Start to update the blog, do not worry about the construction of external links, and generally have a certain blog to have the popularity of the search engine has been included, and then consider in the update blog posts to increase certain external links. The external links in the blog posts should be properly and reasonably based on the criteria for judging excellent external links. We want to let the blog article naturally appear outside the chain, such as the anchor text of the keyword, it is noteworthy that not every article will appear to the same site in the external links, should be appropriate to some other network links, or the best not to appear links, so in search engines, your blog is enough natural.

the external link planning of the homepage of the blog

Blog update after a period of time, in a certain amount of visits, search engine has a certain amount of content, we can consider in the blog home to appropriately add some external links.

In many of the current blog system has provided a "link" function, search engine search can use this function to establish one-way external links, that is, to the need to optimize the link to the site, and do not need to establish a site to the external link to this blog, as shown in the following figure.

　　

use the resources of the blogging platform

Although the blog is more suitable for the general seoer used to build external links, but does not mean that the blog should be independent existence. On the contrary, excellent blog construction will use other resources, to achieve better results of blog construction.

Under normal circumstances, the content of the blog post and the content of the site, and other similar blog to establish links, join, build blog circle, find more of the same kind of Bo friends and other methods, are good blog building resources to combine the way.

　VII. Blog Construction Effect evaluation

As with other search engine optimization methods, the effect of blog building is also necessary to track, and according to the problem of discovery constantly improve, improve, so that the blog to play more role.

Blog construction Effect Evaluation method, there is no complete evaluation model, but can use the most commonly used network access statistics to get the number of visitors to the blog, and then generally know the flow of the blog. Access to the Web site can also use the statistical system, but also the use of some external links to query tools, query the external links to the blog to bring the site how much traffic, such as Google Webmaster tools in the external Link report, yahoo external link inquiries.

Summary, the blog construction steps are relatively simple, any seoer can be used. In the construction of external links, Seoer should have one or several excellent blogs for a long time, so that they can quickly get high-quality external links to the sites that need to be optimized. On the issue of High-quality Blog training has yet to be explored, the above content is their own combination of "actual combat SEO" summed up, there are different views of the hope that everyone add me together to learn and explore. This article from the Grand Vision Interconnection, Nanjing website optimization, www.hongtunet.cn, welcome everybody to reprint the study!