Currently, the most profitable business model (1/3)

The selection criteria are:

1. Using new technologies and integrating new resources;

2. Opened up a new profit model;

3. The model is sustainable and has good performance;

4. The model provides great inspiration to other industries and drives industry imitation and innovation.

The focus of our discussion is on how the business model creates and makes profits and analyzes its value chain.

1. B2B e-commerce model

Representative companies: Alibaba, global resources, Wangsheng technology

Field of influence: online transaction

Keywords: online trade, credit analysis, and business platform

Model Overview: Alibaba is hailed as the world's largest online trade market, which not only promotes the establishment of China's commercial credit, but also brings more possibilities to the large number of small and medium-sized enterprises in the fierce international competition. Alibaba brings together a large amount of market supply and demand information, and provides market services to members through value-added services. Currently, Alibaba relies mainly on Chinese suppliers, commissioned design companies, website tutorials, online promotion projects, and TrustPass for profit. It is particularly worth mentioning that TrustPass can help users understand the customer's credit status, so it is meaningful to establish the credibility of the e-commerce market.

Demonstration effect: Wangsheng technology became the first Internet product in China recently and successfully logged into the-share market in China, demonstrating the capital market's confidence in B2B e-commerce models. Wangsheng technology's core business is its operation tutorial for a number of industry vertical B2B website tutorials, such as China chemical Network, Global Chemical network, China Textile network, and pharmaceutical network.

Model challenges: the overall e-commerce environment in China has always plagued the development of B2B e-commerce models, and credit management issues are also prominent.

2. New entertainment economy model

Representative companies: Hunan Satellite TV's "Super Girl voice", Shanghai Oriental TV's "Good Cheer", Beijing TV's "Dream of Red Mansions"

Field of influence: entertainment culture

Keywords: Entertainment Marketing Integrated Marketing Event Marketing

Model Overview: Supergirl Voice builds a unique value chain and brand connotation. Starting from 2004, Supergirl beat the competition to attract young girls who are singing, dancing, and eager for innovation through the national audition, breaking through the original TV program List's business model that relies solely on rating and advertising profit, it has embedded multiple profit points, such as online voting, text messages, and voice messaging platform telephone voting, and integrated a large number of media resources. This entertainment program that mobilizes consumers' emotions and engagement reached an unprecedented climax in 2005. Sponsors, telecom manufacturers, and organizations are the biggest winners. After the program was over, the brokerage company of the TV station began to package and operate the super girl series for brand extension marketing.

Demonstration effect: the haopuan program blossomed everywhere in China, and TV stations and film production institutions were "cloned". The successful ones were Shanghai Oriental TV's "good man" and Beijing TV's "Man in Red Dream ".

The difficulty of the model: just like the regular patterns of all TV programs, it is easy for the audition program to enter the bottleneck period. Supergirl's voice has no effect in. The shift of consumer preferences and the ever-changing market are the "Dead points" of such business models ". At the same time, it is also the rule of this model. Although it is easy to replicate, many of the replicasers cannot surpass the miracle created by the pioneers.

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