Data analysis of product design and release prior to app application development

Article Description: The Enemy: iOS Application "love to play" Product design and user analysis.

Some time ago completed my personal iphone application "love to Play", this is a can provide music performances, lecture salons and other activities of the city app,2011 at the end of September at the Apple Store online.

App Download Link: http://itunes.apple.com/zh/app/id464760869

The unexpected is "love play" in the week of October 28 to November 4 on the first page of the Apple Store, ranked third in the new list, the subsequent November 5 to November 12 that week on the top of the list of the tenth place. A big part of the app's ability to get to the top of the Apple Store is the luck component, which is not something developers can control. But we can control the quality of the application, and when it is fortunate enough to be discovered by Apple's editors, there is a greater chance to stand out. How to ensure the quality of the application? I think it is necessary to "know the enemy". "Bosom friend" is to be clear before the development of the product's core functions and positioning, and "know that" is in the product after the release to maintain the flow of communication channels with users, analysis of user habits. Let's talk about this app's product design and user analysis.

About love and play product design

"Love to play" on the one hand is out of personal interest, hope to be able to understand and participate in a number of design-related activities in a timely manner, expand their knowledge, if there is a app can recommend me some activities, let me in the debris time or outdoor can easily access to this information, it would be very useful to me. Then in the iphone App Store for a while, found that the app is very few (when watercress has not been out of the "Watercress Activity" app), then decided to develop a paragraph. Of course, I do not have the activity information data, fortunately, Douban can use the API to get the same city activity information on the website, so that the problem of data source is solved.

The other main goal of "love playing" is to exercise your ability to develop a product from beginning to end. have been working on visual design for more than four years, I also often ask myself how to break and development, my answer is to the Internet market acuity, the direction of the product and the overall design ability, simply speaking is to be able to make a product success rather than simply let the demand side feel good interface. So at the beginning of my design, one of the most common questions I asked myself was "what would I do if I was an entrepreneur?" "I decided to make the function as concise as possible to meet the user's core demands, so that the first version can be released as soon as possible." But simple is not equal to rough, I hope this application gives people the first feeling should be lightweight but very exquisite. At the same time, the first release, the next product development should be user data-driven, which requires us in the product of the user's key behavior record and analysis.

The final decision on the first edition features are as follows:

1. See the most recent week's hot activities: the most basic and core features, but also the app after the start of the default page.

2. View activities by Category: Let the user have more choice space, not limited to this week's activities.

3. Search by activity category, location, keyword and date: Convenient for users to filter activities according to their own requirements.

4. View the driving/bus routes from the current location: Give full play to the advantages of mobile devices.

5. Collection activities, in the event before the start of the mobile phone to send reminders.

6. By email or text messaging, microblogging, and friends to share: inviting friends to participate in activities is a natural idea, but also conducive to the development of new users.

of which 1), 2), 3 are basic functions, and 1 replied, "What interesting activities do I have to attend this weekend?" "This problem is the core function of the app, so when users turn on" Love play "they first see a week of hot. 2), 3 provides users with a larger range of choices, and can filter activities according to their own needs. 4), 5, 6 is to play the advantages of mobile phone platform itself. 5 of them can increase the user's viscosity (Retention), 6 is beneficial to the development of new users (growth).

In the specific design of the interface produced a relatively concise design style, focusing on information typesetting, on the one hand to create a sense of high-end generous, on the one hand, but also to save design time, From the beginning of the concept of product features to two dimensions of the interface map to complete all the design work is at 7 o ' clock after work more than 2-3 hours a day to work, about two weeks, the total time spent about 24 hours (excluding the development effort). The most modified in the middle of the week is the most popular information display way, from the visual point of view that this tab can have sufficient attractiveness and uniqueness, from the interactive point of view and let information display orderly and intuitive operation, Here to thank Stevegu in the design process to give me advice and help also want to thank in doing a simple research process to give me feedback and opinions of colleagues and friends.

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