Deduction of profit points of classified websites

Source: Internet
Author: User
This is an easy way to aggregate users by publishing classified information. From this point on, we can see that web is a very easy way to generate a concept of communication. It is true that the previous website operation was carried out by website operators in an active and pull way, and users were tired, in fact, website operators are more tired. It is based on web2. 0 applications are based on applications that make consumers "resonate", which is easier to cut in. In other words, it is another super girl who wants to sing and sing. If she wants to say it, she can play it as soon as she wants to play it. If she wants to write it, she can write it as soon as she wants to send it. However, once the users are circled, it also means that classification websites are likely to compete with local portals, live entertainment websites, and other media, all media outlets directly or indirectly compete. First, users overlap to see who has a high influence. For website competitors, how to strengthen website stickiness and establish influence is a key issue in business thinking. Without a user, there is no basis for product sales. Without the website's influence, there is no bargaining chip, which will have a negative impact on the profit collection of the website. When classification websites aggregate users to critical points, these website users are diverted to classification websites. Let's first look at the user requirements of the classified website and their daily behavior diagram.
Therefore, making websites the most competitive bargaining power is the key to operation!
The practice of forming a bargaining power is to influence the website, whether it is for users or customers!
Only accurate positioning is a prerequisite for influence!
Establishing a stable positioning in the user's mind, some putting SHI to do marketing research for the user group, forming user habits, is the key to making an influence!
Analysis of Classification Website competition threshold:
1. The platform threshold is lower first and higher: although the platform entry threshold is lower, the platform competition threshold is higher after RSS, mobile blog, and SMS value-added services are bundled.
2. Low user thresholds and higher requirements: the publication of low-level information can attract some users. However, the real mainstream users will become accustomed to resident on the most popular local websites, it takes time and money to change user habits.
3. High capital thresholds: Classification websites are resource competitions. They must not only compete with similar websites, but also compete with capital enterprises such as radio stations, building service providers, and paper media. To make an influence in the user's mind, you must: think of what you think of, and classify websites. When you go out, you can find the service personnel to publish information. After the information is published, end users can get the information within one day. This involves advertising after entering the city, increasing the chance that users will know about your website; channel integration and media integration under the Internet, in addition, buyers or partners in each city have different requirements for capital transactions, resulting in a large amount of capital transactions. According to offline classified media operators: 100 ~ 2 million of the budget is normal.
4. High profitability threshold: It takes time and process to generate influence. The profit collection of this intermediate website is a big problem.
5. High operation threshold: it is required to enter different cities and deal with different people. This requires a high team and a higher level of operation.

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