Design: A wayward designer

Years of professional art design education, let me know "what is beautiful", but did not grasp the "how to design out beauty."
How much money they give, I have to charge. Because they told me "how to ' design ' ."

One day in 1999, I was exposed to the "Internet" by chance. At first sight, I know "This life is inseparable from this thing";
At the beginning of 2002, the school, which had not attended the university for more than a year, went to work after graduation and transferred from a pure art student to web design. In a small software company to make art 500 monthly salary, the beginning of the day is painful, my "rules of artistic beauty" in the work as if all "pants fart." My boss ordered me to copy foreign websites, but I copied them like "parody". Give yourself the reason is: "Chinese than English ugly" ...

February 15, 2003, for some reason, I gave up Zhengzhou. With 50 yuan, left hand Samsung display right hand ben Three configuration of the host came to the capital of Beijing.
Just debut + adhere to the "idea of the design" + adhere to the "Do not give people a pure copy of the live" + "insist not to go to their own dislike of the company to work" + "Henan people", these factors led to the April SARS before I have not found a stable job.

I am still very stubborn do not ask the family for money, not to escape from Beijing to express to the society to concede.
SARS's coming. There is no job, no money, and survival becomes a problem.

Thanks to SARS during the blue ideal of the brother introduced me to the chat. 300 pages, 3000 bucks. People say how to do what I do, can not have their own ideas do not go to create their own. Survived.
After the SARS in Dazhongsi a website outsourcing company to work, often encountered the problem is "the customer does not recognize my design, give me other sites so I must follow copy."
At first I did not want to, but no way, not to do so customers do not agree, I will be fired. Therefore, I must follow the customer needs to copy.

At that time how much money they had, I had to charge, because they told me "how to design."
Soon, I left the company, because I earned thousands of dollars to support myself, and I could do it without being told what to do.

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Later, I learned how to design "beauty" in a variety of ways. But I don't know the design is more appropriate, because I do not know "why design."
When I have finished the price, they must bargain. Because they tell me the more appropriate way to design.

I do not want to go to work, do not want to listen to what others say I do, so I work full-time public as a live (the name of "Soho designer").
I often have my own ideas, but still often be the client said "Your design is very thoughtful, but and our products are wrong, because XXXX, really do not you follow this."

So I still have to do what he says.
However, at this time they are willing to tell me "why in this way", because I can often in some small design to negate their ideas. They give me the copy of things are only used by me for reference and reference, in small design I can be very good for them to accept my ideas.

Most of the time I bid, they will bargain. I said "50,000" and they had to go under "40,000".
Because, a large part of the work is actually they are helping me, often I really need them to give the reference site.

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Soon I had the silver to go. I started every day to study why design and what kind of design was needed.
later on, I made a public offer and couldn't bargain without a counter-offer. Because it was I who told them what they needed, which was right or wrong. at this time, I no longer need customers to give me a reference, I can tell them more about what should be referred to. I tell them what is the right way to think, what the market and product development direction is, and what kind of design we need.
Of course, I often argue with clients, even quarrel, even turn my face, and finally cancel the cooperation. Because they think they're right, I think I'm right.

But I still insist, I told myself "at least, most of the time I was right", I firmly believe that: "Even if everyone is right, I need to stick to my own, or I am wrong."
I told the client also told himself: "If I do not follow my ideas, I can not effectively play their own value, the results of cooperation is not good for everyone." I might as well get a better fit with what I think, and you can do it for someone who is more sympathetic to your idea.

At this time, I publicly offer, no counter-offer can not bargain.

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One day in 2007, I said in a speech:
Designers first know what is beautiful, which is our inherent irreplaceable advantage; Real designers need to master the way to achieve beauty, this is called "design", and good designers also need to "design before" understand "why this design", so that it can come out good design; a good designer can first know What kind of design ", because you are not designed for design; excellent designers should guide the future like jobs. Let us encourage each other.