Design experience Sharing: How to design text labels

Above: Design experience sharing: How to design the most successful logo

"The translator's words" although there are many articles on our website that talk about logo design, but we are not afraid of the article to help more. When designing a logo we may think that "creativity" is the most important, but in fact there are some basic principles that are more important than creativity. These principles are essential to the future design of a successful logo.

How to design text labels

Text is a sign that does not contain graphics, the design of such a logo can be very simple!

A logo is relatively easy to design if it does not contain a graphic or a picture, which is called a text label. Text labels are the most widely used type of logo, in fact, many large international companies are using this logo, such as IBM, SONY.

Like other logos, text labels are meant to represent something. Before we start designing, we should take a moment to figure out what the logo is all about, and what it is going to represent, a thing or a person, for a company or group. Is it some kind of product or service? Who are the target customers? If there is no clear answer to these questions, designers can easily resist the temptation to add a lot of fancy graphics, which are actually not what the company actually needs. The more you know about the company, the fewer detours you'll take.

In the following article we will design a text label for Berington Insurance Company (Berington Insurance), some of which can be applied to all types of logo designs.

Start at once:

1. Choose a font for your company's name

2. Adjust the size and alignment of the text, we enlarge one of the words, and the other text is centered

3. Add a border around the text and fill in the appropriate background color

4. Plus the decorative edge on the OK, the logo looks good, the design does not cost effort.