Design experience: We guess you would like

Look at this headline, you will probably feel familiar, many sites will provide similar recommendations. Is it possible to advertise in this form? Is the recommendation an advertisement? Does the recommendation based on the item's relevance necessarily be beneficial to the user?

Instead of the user actively looking for content, but the designer intentionally pushed to the user's content, assuming that this information is referred to the recommended information, then how should these recommendations be pushed? Of course, simply put, the recommended information should be moderate and timely. What's the moderation?

Beijing's front door has a long history of bicycle shops, probably when I was in high school, once went there to buy bicycle accessories, buy a rear-wheel fender. I still remember the purchase experience very clearly.

Went into the store, found the accessories counter, and the salesman described the accessories I wanted: 26 rear-wheel fender. Invoicing, payment, take the goods, everything is normal. Holding the fender I asked the salesman: Can you give the installation? "Go out, turn right, Alley has a door, is our shop Maintenance department store, that someone specialized tube installs." I pushed the car, held the fender just bought, and turned to the alley, the maintenance department is very easy to find. "Master, load this fender for me." "Ah, into." Hey? You don't have spokes? (Note: The spokes refer to the plated iron bars connecting the fender with the rear axle.) ) "Ah?" Oh. There's a sale in the store, right? So I ran back to the store and bought two spokes. Invoicing, payment, take the goods. When I left, I asked the salesman: "When the installation, the screws to take their own?" "How many do you want?" "I am too clever!" I almost had to run a few more trips.

Bicycle accessories are a professional original, ordinary people are usually not so familiar. If you buy a Fender, the salesman can ask one more word, can give me a lot of trouble. Even if the customer does not need, just ask one more will not let the customer too disgusted. The recommendation was not recommended. 、

My door. It's in the house. The technology for posting small flyers is significantly higher than in Beijing. It can be affixed to the door, but also posted quite correct. The content of the advertisement is moving. In Shenzhen, I have moved many times, moving to find the moving company is also very worried. But at this moment I do not need, I am afraid that no one likes their own door will always be affixed to such small ads.

To move the time, can not find the moving company, my direct idea is to find the property of the community or the security of the community doorway, do not know where you will think to find. Or would you think maybe on the first floor bulletin board? Of course, can also be found on the Internet. That's a different story.

Either way, it's just not necessary to put an ad on your door for fear that you can't find a moving company Gesanchaiwu. In contrast, it is reasonable to capitalize the takeout list of fast food outlets in the door. In Shenzhen Many are to work in the field of young people, they do not cook is very common. For example, I. Having lived here for several months, the kitchen door has only been opened four times. One of them was to tear down the kitchen bulb. Because the light bulb in the toilet is broken, the kitchen lamp is useless, and it is removed to the toilet.

QQ Show Mall, a separate purchase of a QQ show, the success of the page will be based on the user's sex to recommend more of the whole outfit:

Is this the right time to recommend this?
I just bought a pair of green trousers, give me such a page, how do I feel? "You recommend these sets of really good-looking ah, why didn't you recommend me?" To buy this recommended suit again, my green trousers can't match, it's useless. ”

Amazon also makes recommendations:

After putting a digital camera into the shopping cart, they recommended a lot of products, "the customer who bought this item also bought:", "the customer who buys this item also buys in the other classification:" ... A large range of recommended.
Obviously, in the process of entering the shopping cart, the card users all of a sudden, look at the purchase process, more or less will reduce the success rate of payment. However, it is recommended that perhaps 1 out of 100 customers will be lost, but the other 99 are buying more, a total amount higher than 100 of the total amount paid directly into the cart. This is from the business point of view, from the customer's point of view is also useful. For customers who just want to buy the camera, these recommendations are like chewing gum and chocolate on a supermarket checkout aisle, and maybe two bucks is good. This is the subject of the study of the secondary, I do not understand. For me, to buy a camera is to take the appearance of small ads on the door, (the image above is taken with a mobile phone, obviously light is very dark, the screen particles are very large) at the same time to buy a flashlight is necessary. If it is not recommended here, I will probably pay the bill directly. After that, we'll have to pay the freight again for the flash.

Such a recommendation would be more appropriate.

Buy Fender When the recommendation is not recommended, tired of the customer's legs. The advertisement on the door is not appropriate, the recommendation of QQ show is not timely. Not very good for users, business results are not the best. The existence of recommended information, advertising, or specific goods, is not a problem in itself, the question is when to recommend, to what extent. See Chang ' E to launch the report, next to the advertisement in the sale of cars ... I'm not interested.